2. Agenda What is App Studio  Brief market overview, Features, Benefits & product overview Target Market  Who we sell to (companies, roles) Qualification  Key questions to validate an opportunity Examples  Sales scenarios and pricing

3. Huge Projected Growth in Apps Gartner, InfoWorld, September 2011

4. Market Globally there is only one competitor, which is Adobe’s Digital Publishing Suite (Adobe DPS) Adobe offers their smallest DPS option, Single Edition, also within Creative Cloud, their subscription service. Note that this only allows you to build Single Apps and only on OS X and only for iPad. App Studio offer Apps for ALL iOS, Android and Amazon platforms. App Studio is the only App Creation solution that offers attractive channel margins and ongoing repeat business for resellers.

5. Publish to All Devices Manufacturer Hardware App Store OS Create Geography

6. Develop Automate DesignPublish Manage App Studio Overview

7. Create all your content in the design tools you are already familiar with Upload and manage all your content to the App Studio platform. Once you are happy with your content, test it, then Publish it to any device and sell via the online stores 3 Easy Steps CreateUploadPublish

8. Why App Studio? Tried and tested Uses HTML5 Promotes sharing, tagging, bookmarking Easy to use – no new software to learn More interactivity Can be customised Google Analytics built-in Designed for automation Award winning UX Supports QuarkXPress, InDesign, HTML5 and XML

9. Technology Comparison First Generation Solutions App Studio HTML5 Native Native e.g. iOS HTML5 Interactive Jpeg + PDF

10. Mobile Clients Produced apps for a variety for clients from journals, magazines, to business and custom apps Clients include The BBC, Channel 4, The Guardian, British Medical Journal, New England Journal of Medicine, BMJ, The Art Fund, Metro and Time Inc.

11. Award Winning Apps Metro App of the Year Newspapers Awards 2012 Best European Newspaper App iMonitor 2011 Good Food App of the Year PPA Data & Digital 2011 Publishing Awards Focus Best European Magazine App iMonitor 2011 Science and Nature Magazine of the Year DMA 2012 Property Week Digital Edition of the Year PPA Data & Digital 2011 Publishing Awards

12. Product Walk thru…

13. Product Features GeolocationHotspots & PopupsHTML5 WidgetsAudio SlideshowsSynchronized ContentWeb ViewsZoomable ImagesVideo Email HyperlinksInteractive ActionsLayout FamiliesSelectable TextScroll Zones Animations Carousels Page Flips Vertical Scrolling Text 360° Images

14. Create layout in QuarkXPress 9.5 or InDesign CS5.5+ and export to App Studio Portal

15. Create and configure your lssue file in the App Studio Portal

16. Preview your Issue in App Studio Portal, share with colleagues or clients

17. Or Preview in App Studio Previewer App

18. Build your custom App using App Studio’s easy to follow steps

19. Manage and Publish your Issues

20. Publish and configure to App Stores

21. Qualification

22. Who do we typically speak to:  Broad array of people depending on the market and the importance of the project  Can be driven from C Level, but typically come from Creative Professionals, Marketing Decision Makers What is their ultimate aim:  Direct Revenue  Indirect Revenue  Market Share  Experimental New Media  Internal Communications  “Trophy App”

23. Are they doing anything today?  What platforms are they targeting?  If you can, research this yourself  If they are, who are they using to publish (internal app / competitor?)  It can also be valuable to check what the prospect’s competition is doing on the App Store  Use iTunes and App Annie as simple research tools Related:  Do they have Apple, Android, Amazon developer accounts? Qualification

24. Get a feel for their commitment:  Do they really want to product a distinct interactive issue, or just circulate PDF’s or Powerpoint files!?  Have they seen an App published using App Studio?  What Apps do they like / would they like to emulate?  Do they have the production resources available to do what they would like (remember design services!)  Have they got access to additional multimedia assets that they may require?  If they are traditional publisher have they considered any additional Workflow, Approval, Permission overhead Qualification

25. Pricing compared to Adobe DPS

26. Introduction Though on first sight it appears as if Adobe and App Studio use the same pricing model, monthly fee and download fees, they are quite different. Adobe sports a “monthly fee with all apps you can eat” plus expensive download fees (5,000 included 1 st yr). App Studio features a “per publication” (so one app per platform) that includes a large number of downloads. Plus download fees are less expensive

27. App Studio Pricing Single Edition The ideal choice for single- issue publications One app with one issue on one device. Choose from iPad, iPhone or Kindle Fire. Multi-Issue Pro Our most popular plan for multi-issue publications One publication, unlimited issues. Includes 1000 issue downloads per month. Also included are apps for iPad, iPhone and Kindle Fire Multi-Issue Premium The definitive option for publishers and corporates One publication, unlimited issues. Includes 25 00 issue downloads per month. Includes apps for iPad, iPhone, Kindle Fire, Android Tablet and Android Smartphone. Support Plans App Studio Single Edition 12 months of App Updates £69.95/€89.95 Per Year App Studio Silver Support Personal Response within one business day 9am- 5pm local time £2,269/€2,839 Per Year App Studio Gold Support Personal Response within 4hours 24/5 Includes additional 2500 downloads per month £5,689/€6,829 Per Year £797.43/ 1,025.43€ Per Year £139.95/ 169.95€ Per App £3,989.43/ 4,893.45€ Per Year Single Edition Pro £319.95/ 399.95€ Android or InDesign

28. App Studio Pricing continued…. Download Bundles £619/ 769€ Per App App Studio Issue Download Bundle 5,000 £949/ 1,199€ Per App App Studio Issue Download Bundle 10,000 £4,299/ 5,299€ Per App App Studio Issue Download Bundle 50,000 £7,399/ 9,399€ Per App App Studio Issue Download Bundle 100,000

29. Pricing Scenario

30. Pricing Scenarios ScenarioAdobe DPSApp StudioSpeaking points 1 publication, 1,000 downloads per month 1 st year costs: 12* £495 + £2,100 = £8,040 2 nd year: £9,540 Pro: £797 Premium: £3989 As Adobe includes 5,000 downloads the 1 st year, it’s more expensive the next year 1 publication, 1850 downloads per month 1 st year costs: 12*£495 + £5,700 = £11,640 2 nd year: £13,140 Pro: £797+ £949 Premium: £3989

31. Useful Links  Please make yourself familiar with our web site: www.appstudio.net www.appstudio.net  Customers can register for a free 30 day trial: http://www.appstudio.net/en/Platform/Trial.aspx http://www.appstudio.net/en/Platform/Trial.aspx  Customers can watch App Studio tutorials: http://www.appstudio.net/Resources/Tutorials.aspx http://www.appstudio.net/Resources/Tutorials.aspx  Customers can sign up for the Quark eseminars: http://euro.quark.com/en/About_Quark/Events/EventSe arch.aspx http://euro.quark.com/en/About_Quark/Events/EventSe arch.aspx  Youtube Channel: https://www.youtube.com/user/MyAppStudioTV https://www.youtube.com/user/MyAppStudioTV

32. App Studio Marketing  App Studio Campaign  Channel Marketing Program  Monthly repeating eSeminar Program (4 part series)  Publishing Expo UK (exhibiting and speaking)  Quark Live Event Series  PR, Analyst and Social Media Program  Customer Case Studies  App Studio Tutorial Video Expansion

33. Thank You For Any Information: You can contact Reet Singh (Reetsingh@quark.com) & Mob No: +91 9910031778Reetsingh@quark.com