1. PUBLIC RELATIONS 101

2. WHO ARE WE? THE PEOPLE: – Amanda Haines, Director – Annabelle Immega, Associate – Loren Romei, Jr. Associate  exhibitor contact THE AGENCY: – Boutique lifestyle PR agency founded in 2012 – Experience working with Marketplace Events/dmg world media since 2006 – Active in Vancouver and Calgary markets

3. WHAT DO WE DO? Our specialty is consumer PR – We spread the word about products, places and people, and create “buzz” in the consumer marketplace – This buzz creates media coverage, social media chatter, word-of-mouth and anticipation that results in: Show ticket sales Exhibitor booth sales Word-of-mouth references Online/social media chatter Repeat business!

4. HOW DO WE DO IT? Our approach centers on three specific strategies: – MEDIA PLACEMENTS to drive and receive unpaid, earned editorial coverage in print, broadcast and online outlets. We make the media our unpaid ‘objective’ ambassadors. – PROMOTIONAL EVENTS that build “buzz”…and potentially lead to unpaid, earned editorial coverage. – CONSUMER OUTREACH to create awareness in the marketplace, through online tools, social media, ambassador/spokesperson programs and community relations.

5. WHAT ARE WE DOING? In the next six weeks, we plan on… – Driving media coverage in ‘new’ outlets using different angles than previous shows – Conducting special ‘drops’ for top-tier media and personalities 1-2 weeks prior to the show – Hosting an Opening Night media party complete with tours of the show floor to ensure nothing is missed by our media guests – Staging an Opening Night publicity stunt and dinner on the show floor for key media and sponsors to garner attention and create online buzz – Integrating exhibitors more than ever!

6. HOW CAN YOU PLAY? Check your email for the following opportunities from Loren Romei: – Provide product for media drop (30 pieces, min. $10 value) and swag bags (50 pieces, min. $5 value) – Provide product for Twitter giveaways (min. $50 value required) – Participate in a Sponsored Blog Post & Giveaway (min. $200 value required) Leverage consumer traffic and media presence by launching a new product on Opening Night or offering a special deal only at the show - tell us what you're doing!

7. HOW CAN YOU PLAY? Send us your press releases so we can post them on our website portal and social media feeds Share your backstory with the PR team - is it PR- worthy? Interact us with us! Follow us, Tweet us, comment on our blog posts, link them to your social media feeds – the possibilities are endless and they all create buzz in the marketplace Talk about CHDS in your own networks and link back to us Connect your PR/marketing team with ours to explore potential for collaboration

8. STILL NEED MORE? We’re happy to talk to exhibitors about the opportunities discussed today, or individual PR needs. Amanda Haines, Director Reformation PR 604-681-7565 amanda@reformationpr.com