1. REFRESHE RS TRAININ G 2016 Social Media & Branding Social Media, Marketing & Branding Brianna Middleton MacPherson

2. REFRESHE RS TRAININ G 2016 Social Media & Branding Session Goals Gain an understanding for the basics of effective communication and marketing Understand how the Students’ Union can help promote your events & activities Learn effective ways of using online promotional tools such as social media Understand the key to creating a good poster

3. REFRESHE RS TRAININ G 2016 Social Media & Branding Boasting about successes You’ve got to advertise an event on Facebook, you got 200 characters. You have 10 seconds to capture their attention What is the most impressive thing your society achieved last year? What makes your society great and how does it differ to all the others on campus?!

4. REFRESHE RS TRAININ G 2016 Social Media & Branding Schedule Working with Student Activities & the Marketing Team The role of Media and Communications Officers Online Promotion College Rules Safe Spaces Posters Comments and questions are welcome throughout!

5. REFRESHE RS TRAININ G 2016 Social Media & Branding Key Contacts Alex Reilly CP Sports & Development alex.reilly@su.rhul.ac.uk Ian Stewart Student Activities Manager ian.stewart@su.rhul.ac.uk Matt Siely Student Activities Administrator saadministrator@su.rhul.ac.uk Andrea Bonilla Student Activities Assistant andrea.bonilla@su.rhul.ac.uk Brianna Middleton MacPherson CP Societies and Media Brianna.Middletonmacpherson@su.rhul.ac.uk Alex Vince Development Co-ordinator Alex.vince@su.rhul.ac.uk

6. REFRESHE RS TRAININ G 2016 Social Media & Branding The Students’ Union (SA & Marketing Team) What SA can do for you Check and authorize promotional material (Send to Student Activities) Promote events through our marketing channels (Send to SA) List and sell tickets on your behalf (Send to Ian) What Marketing can do for you Circulate your posters in the SU building (give printed posters to Reception FAO Alison Baker) Retweet on Twitter (tag them in your tweets) Promote events through our marketing channels (FB, Website) You are a leader within the Student Community!

7. REFRESHE RS TRAININ G 2016 Social Media & Branding What YOU need to do for us Plan in advance Regularly communicate with us Send us your promotional material for checking Keep up your enthusiasm and maintain a high work ethic Be accessible and welcoming

8. REFRESHE RS TRAININ G 2016 Social Media & Branding Communication and Media Officers Your role: External communication Ensures every Club / Society member and members from the wider community know what’s going on Roles may vary depending on the society Choosing your message Promotional Information and salesmanship External facing Multiple marketing and communication routes Audience fluctuation Allocated budget

9. REFRESHE RS TRAININ G 2016 Social Media & Branding Online Promotion Students’ Union listings –su.rhul.ac.uk/societies one of the first places incoming students will look Social media Facebook Twitter Youtube Others? We can help promote via SU and SA Facebook Pages Make sure your social media pages & mailing lists are linked to your Students’ Union email.

10. REFRESHE RS TRAININ G 2016 Social Media & Branding Social Media Social media pages should all have the same name i.e. Royal Holloway Drama Society: FB @RH_DramaSoc: Twitter Link your social media pages to your @su.rhul.ac.uk email address FB: Use pages for external facing. Use groups for communicating with members. Keep posts on pages professional not chatty!

11. REFRESHE RS TRAININ G 2016 Social Media & Branding Weekly Newsletter Send out weekly updates to your members about what your weekly activities are Use different online tools such as MailChimp to make it fun and exciting. Keep it regular so members know when to expect to hear from you e.g. Every Sunday night at 6pm. Add your own flare to it!

12. REFRESHE RS TRAININ G 2016 Social Media & Branding The Ents Guide Monthly publication Delivered around campus to halls / bars / public spaces Content deadlines are 3 weeks prior to print –Email Alison@su.rhul.ac.uk with your event detailsAlison@su.rhul.ac.uk Key information only –Name of event –Day / date –Time –Location –Price (if applicable) –A one-line summary

13. REFRESHE RS TRAININ G 2016 Social Media & Branding College Rules No stickers Public poster boards only Campus Noticeboard (formerly Message of the Day) –To be used for major events –Requires a week’s notice Noise restrictions Leafleting on campus –No rubbish! Flash mobs Proposals are needed for anything out of the ordinary that will impact on campus and fellow students

14. REFRESHE RS TRAININ G 2016 Social Media & Branding Safe Spaces Online & In Person A safe space policy, which all SU members need to abide by all over campus, including online! You must nominate an ‘Online Moderator’ who will monitor your online spaces and ensure they are safe! Your ‘Online Moderator’ should be your Secretary, Publicity or Communications Officer!

15. REFRESHE RS TRAININ G 2016 Social Media & Branding Posters Procedures For all media (both printed & digital) you must: –Follow Student Activities branding guidelines (e.g. SU logo) –Send your poster in to Student Activities to be approved –Specify where you intend it to be used, the size and when you want it distributed/displayed –Good quality artwork is essential (preferably vector)

16. REFRESHE RS TRAININ G 2016 Social Media & Branding A Good Poster: Tells a story Can be read from more than 5 feet away Is interesting and eye-catching Has a simple, uncluttered design Employs legible fonts Uses clear language and images in a logical sequence Summarizes key points without excess detail Remember you have 10-15 seconds to capture their attention

17. REFRESHE RS TRAININ G 2016 Social Media & Branding Key Aspects of a Good Poster Title Time / date / location Relevant logos (society logo, SU logo, social media) URL Artwork / theme Price / where to get tickets High res images

18. REFRESHE RS TRAININ G 2016 Social Media & Branding NO SA LOGO

19. REFRESHE RS TRAININ G 2016 Social Media & Branding Examples: Don’t be afraid to ask us for advice or help!

20. REFRESHE RS TRAININ G 2016 Social Media & Branding Your Turn Event 1: In Conversation with Dave –with David Cameron –6pm-8pm in ALT1 –24 th of February Event 3: Dancing with the Stars –with special guests Ant & Dec –7pm till late in SU Main Hall –7 th of March It’s your turn, take 10 minutes to design a poster for one of these events

21. REFRESHE RS TRAININ G 2016 Social Media & Branding Would you be interested in Photoshop or InDesign Training?

22. REFRESHE RS TRAININ G 2016 Social Media & Branding Thanks for coming! Any Questions?