1. Mastering B2B Social Media

2. I’m Brian Halligan. Nice to meet you. @KippBodnar I’m Kipp Bodnar. Nice to meet you.

3. I’m Brian Halligan. Nice to meet you. @JeffreyLCohen I’m Jeff Cohen. Nice to meet you.

4. I’m Brian Halligan. Nice to meet you. amzn.to/b2bsm2 We wrote The B2B Social Media Book.

5. #SXB2BSM

6. We’re dorks.

7. We’ve got a a Problem.

8. 73% of CEOs don’t believe marketers drive revenue. 91 FOURNAISE MARKETING GROUP: BIT.LY/PENSCQBIT.LY/PENSCQ

9. Your opportunity, to shine.

10. Leads fix the problem.

11. LEADS ARE A PROXY FOR SALES.

12. @KippBodnar Your goal shouldn't be to buy leads. Your goal should be to buy customers. “ ” Tweet This! #SXB2BSM

14. 1 Tweet Form Landing Page How Social Media Leads Happen Lead Like CTA Blog Post Landing Page +1 CTA Product Page Landing Page

15. 3 MUST-HAVES FOR SOCIAL MEDIA LEAD GENERATION:

16. 3 Get people to connect with you. 2 Get people to share your stuff. Place calls-to-action everywhere. 1

17. @JeffreyLCohen “ ” Tweet This! #SXB2BSM Prospects don’t want to hear about your products. They want solutions to their problems.

18. 60% of the sales cycle is over – before a buyer talks to your salesperson. 91 CORPORATE EXECUTIVE BOARD: BIT.LY/ZUB2I7BIT.LY/ZUB2I7

19. People to People

20. Follow. Friend. Connect. With People.

21. The shelf life of a social media link is 3 hours. BITLY, 9/2011

22. THE 10-4-1 RULE Links to third- party articles Links to company blog posts Link to a company landing page

23. @JeffreyLCohen “ ” Tweet This! #SXB2BSM Publishing and sharing content online is the single biggest lever to increase lead generation.

24. Get people to share your s tuff.

29. Closed Millions In Sales From Online Leads ROI – 2800%!

30. @KippBodnar Maximize content discovery by producing awesome content and reducing the friction around sharing it. “ ” Tweet This! #SXB2BSM

31. Place CTAs Everywhere.

32. Embed Tweets

34. 3 Get people to connect with you. 2 Get people to share your stuff. Place calls-to-action everywhere. 1

35. Prove the CEO Wrong

36. You’re the Star

37. THANK YOU

38. I’m Brian Halligan. Nice to meet you. amzn.to/b2bsm2 We wrote The B2B Social Media Book.