1. www.c1-partners.com Why Am I Here?

2. www.c1-partners.com Lead Generation and Conversion Turn Your Traffic into Leads & Sales

3. www.c1-partners.com Great to see you (again)! Dan Smink Partner James Omdahl Digital Strategist

4. www.c1-partners.com

5. “Leads are metric that, as marketers, we have to rely on. Because leads mean money.” ~ Kipp Bodnar, Hubspot What Is A Lead? Lead Generation Offers Calls To Action Landing Pages Agenda

6. www.c1-partners.com What Is A Lead?

7. www.c1-partners.com What Is A Lead? It’s a chance to start a dialogue with a potential customer to convert to a sale

8. www.c1-partners.com Create Offers To Generate Leads Calls To Action (CTAs) Lead Capture Form

9. www.c1-partners.com Target Different Customers

10. www.c1-partners.com What’s A Good Offer? Good offers should: –Address one or more customer problems –Provide a targeted solution to the problem –Be time sensitive –Give a special discount or reward for taking action

11. www.c1-partners.com Offer Examples Whitepapers: “Seven Secrets for Planning a Successful Party” Checklists: “Colorado Fall Law Care Checklist” Special Events: “October Camper Clearance Preview Party” Infographics: “What the Government Shutdown Means to Your 401k”

12. www.c1-partners.com What Makes a Good Call to Action? Good calls to action: –Use the language of your customer –Create a sense of urgency –Convey value –Create excitement –Clearly tell your prospect what to do

13. www.c1-partners.com Call to Action Examples Buy Now Before it’s Too Late! Get Your Free Copy Today (a $79 value!) Only 3 Left at This Price! Buy Now! Don’t Make the Same Mistake I Did, Download this Report Today! Join the Revolution Today! Click Here to become a Member Now!

14. www.c1-partners.com Landing Page Background Landing page - allows you to capture a visitor’s information through a lead form. Good landing page - will target a particular audience. Landing page – helps convert a higher percentage of your visitors into leads.

15. www.c1-partners.com Landing Page Optimization Tips 1.Use a clear title, description, and layout. 2.Remove all distractions. 3.Streamline and shorten forms 4.Follow up with a “thank- you” page or an auto- response email. 5.Suggest other offers or steps they can take. 6.Track your conversion rates closely 7.Test, Test, Test.

16. www.c1-partners.com Landing Page Comparison 1 Highest Email Opt-in? Version AVersion B

17. www.c1-partners.com Landing Page Comparison 1 Highest Email Opt-in? Version AVersion B Increased Email Opt-ins by 11%

18. www.c1-partners.com Landing Page Comparison 2 Most Appointments Scheduled? Version AVersion B

19. www.c1-partners.com Landing Page Comparison 2 Most Appointments Scheduled? Version AVersion B Increased Appointments Scheduled by 17.9%

20. www.c1-partners.com Offer Text Comparison Highest Trial Registrations? Version AVersion B

21. www.c1-partners.com Offer Text Comparison Highest Trial Registrations? Version AVersion B Increased Trial Registrations by 38%

22. www.c1-partners.com Call to Action Button Comparison Highest Sales? Version AVersion B

23. www.c1-partners.com Call to Action Button Comparison Highest Sales? Version AVersion B Version A Increased Sales By 24% and Revenue per Customer by 48%

24. www.c1-partners.com Testing your Pages is Crucial!!! –Visual Website Optimizer –Google Content Experiments –Unbounce –SiteCatalyst Testing Tools

25. www.c1-partners.com Use multiple offers or CTAs per page to address –Different customers –Different stages in buying process Rotate offers on page Place CTAs on blog sidebar and at bottom of blog Create a thank you page and/or an email with a subsequent offer Lead Generation Tips

26. www.c1-partners.com Questions?

27. www.c1-partners.com C1 Partners P: 303.501.1821 W: c1-partners.com T: @c1partners E: info@c1-partners.com Contact Us