Prepared For First Class Models Cole Johnstone / Joan Rich Prepared By Raleighwood Media Group Lisa Jeffries / Renee McGuire Competitive Marketing Media Analysis for FirstClassModels.com

Client Goals Research Topics What the top model agency sites are? What kind of website do they have (flash, non-flash or combination) Which sites you like the best and why What it would take to make this website ‘pop out’ and be hotter & cooler, & better than all the other model agency sites.. Any special features other model agency websites have that we could possibly benefit from.. Long story short, I basically need to know what all the other top notch model agency sites are doing and what it will take to take it a step up and make our website on the next level Current Client Ideas for Site Have the models log on and add their own photos and resumes Administrative approval for the photos before they are displayed on the site Represent agency’s several different satellite locations in different regions. June Confidential – Intended for exclusive use by Raleighwood Media Group and First Class Models and their approved affiliates.

Site Development Needs A handful of high-res images to use throughout the site (decoration of sort) All the model headshots Extra info for the models (bio, etc.) Keep current ‘First Class Models’ Logo, or create a new one FTP login/password to the domain Full body shot of one model from each region (Houston, Dallas, San Antonio, etc.) June 2009 Confidential – Intended for exclusive use by Raleighwood Media Group and First Class Models and their approved affiliates. 3

Current Website Snapshot From Internet Explore and Mozilla Firefox on both a PC and a MAC, the website did not display correctly on the the homepage. June Confidential – Intended for exclusive use by Raleighwood Media Group and First Class Models and their approved affiliates.

Current Website Snapshot Using a Google search result for “First Class Models Texas”, we were able to access the site from the booking page only. June 2009 Confidential – Intended for exclusive use by Raleighwood Media Group and First Class Models and their approved affiliates. 5

Current Website Snapshot After finding the “Booking” page link, we were able to take a look at the other agency locations and review model headshots. June 2009 Confidential – Intended for exclusive use by Raleighwood Media Group and First Class Models and their approved affiliates. 6

Current Website Snapshot At the end of each page, the Homestead™ brand is leveraging its association (or provider relationship) with First Class Models for its own benefit. June 2009 Confidential – Intended for exclusive use by Raleighwood Media Group and First Class Models and their approved affiliates. 7

Local Competitive Market Analysis Austin Models & Talent Austin, TX June 2009 Confidential – Intended for exclusive use by Raleighwood Media Group and First Class Models and their approved affiliates. 8

Austin Models & Talent Having separate portals for “Client Entrance” vs. talent/other services is nice and organized, but overall the page looks “discount” and the images and photography outdated The images in the center are constantly scrolling which is distracting Talent Submission and Talent Database are both part of the navigation and easy to find June 2009 Confidential – Intended for exclusive use by Raleighwood Media Group and First Class Models and their approved affiliates. 9

Local Competitive Market Analysis The Campbell Agency Dallas, TX June 2009 Confidential – Intended for exclusive use by Raleighwood Media Group and First Class Models and their approved affiliates. 10

The Campbell Agency Hot pink on grey is hard to read, but colors overall look nice… especially in lower navigation Having to scroll to read all of the text in the middle of the page is frustrating Same picture on each page gets boring to look at June 2009 Confidential – Intended for exclusive use by Raleighwood Media Group and First Class Models and their approved affiliates. 11

Top Search Results – Favorite Agency Sites Elite Model Management Chicago, Il. June 2009 Confidential – Intended for exclusive use by Raleighwood Media Group and First Class Models and their approved affiliates. 12

Elite Model Management - Chicago Place to submit photos Simple champagne and black color scheme Text pops Really clean, easy to look at color scheme (white and champagne), great navigation Not overly extravagant, or too flash-based Luxurious looking Rotating model images could use name, location, and media expertise While pop-ups are generally frowned upon, this was very attention grabbing and invoked a sense of urgency and importance for their upcoming event June 2009 Confidential – Intended for exclusive use by Raleighwood Media Group and First Class Models and their approved affiliates. 13

Top Search Results – Favorite Agency Sites Ford Models Various international offices June 2009 Confidential – Intended for exclusive use by Raleighwood Media Group and First Class Models and their approved affiliates. 14

Ford Models Clean look, consistent navigation Emphasis on published works Good color, contrast, and balance Simple, clean layout Text box contrasts background Few pictures cycle through Apply on site FordModels.tv ----  Interactive community Video, branded YouTube channel, blog Social media (facebook, MySpace, twitter, etc.) “Inside Ford” Featured bloggers June 2009 Confidential – Intended for exclusive use by Raleighwood Media Group and First Class Models and their approved affiliates. 15

Top Search Results – Favorite Agency Sites Code Model Management New York, NY June 2009 Confidential – Intended for exclusive use by Raleighwood Media Group and First Class Models and their approved affiliates. 16

Code “Become a model” – interest form and application (recruitment tool/driver) Users can add very detailed features including height, weight, dress size, etc. Simple, clean look and style Color scheme makes text stand out Can be hard to read on certain images Clients can create easy to reference groups/collections of their favorite models featured on Code’s website Love the homepage navigation emphasis on “New Faces” Would be a great bonus for signing new clients because of increased exposure Would also be great for attracting lots of repeat visits by booking clients June 2009 Confidential – Intended for exclusive use by Raleighwood Media Group and First Class Models and their approved affiliates. 17

Top Search Results – Favorite Agency Sites One Management New York, NY June 2009 Confidential – Intended for exclusive use by Raleighwood Media Group and First Class Models and their approved affiliates. 18

One Management Almost too simple Text stands out Light picture is really chic Can’t back up after clicking through Clients can favorite models Graphics between pages take too long to load Love the branding of the name with the website navigation (The Ones, Lil Ones, Favorite Ones) Usage of interactive media (The Blog) June 2009 Confidential – Intended for exclusive use by Raleighwood Media Group and First Class Models and their approved affiliates. 19

One Management Good source of model information collection Ability to add more than one photo Is this just for general contact or for model submissions? It’s hard to tell because only name, address, country, and are mandatory. These should be separate online submissions (general contact vs. model application) June 2009 Confidential – Intended for exclusive use by Raleighwood Media Group and First Class Models and their approved affiliates. 20

Top Search Results – Favorite Agency Sites Vivienne Model Management Germany June 2009 Confidential – Intended for exclusive use by Raleighwood Media Group and First Class Models and their approved affiliates. 21

Vivienne Model Management Very simple layout Detailed application Tan and pink color scheme There is music but at least you can turn it off Cycles through photos June 2009 Confidential – Intended for exclusive use by Raleighwood Media Group and First Class Models and their approved affiliates. 22

Research Summary Do Keep it simple, but chic Keep text to a minimum, especially on homepage and navigation Insert places for uploading photos Use simple color schemes so text stands out Interactive content (video, social media, etc.) is a MUST and very few are utilizing it Visual branding, color, and professional, up-to-date photography really set the best agencies apart Don’t Use sound effects or music unless it’s off by default and allow the viewer to initiate the sound Create effects that are so special or decorative that they create an inability to navigate Use images that don’t offer enough contrast with the text and become hard to see June 2009 Confidential – Intended for exclusive use by Raleighwood Media Group and First Class Models and their approved affiliates. 23