+ National Video Game Arcade! Made by the people for the people!

+ Brief Our ambition as A team was to create A new brand for Game City and call it National Video Game Arcade. We were required to complete the following Four stages in order to achieve this:  Create A 60 second promotional Video For the launch of the new National Video Game Arcade.  To create A new logo for NVA (National Video Game Arcade).  To come up with A new social media and online Campaign.  Create posters and any other marketing strategies.

+ Our video inspiration During the briefing we were told that it was required of us to widen the audience to a range of target audiences, whether that be older generations or different genders. To do this we decided the best way to include everybody, would be to use A female main character and to follow her through her everyday routine, so as to include the average person who may not show a special interest in video games.

+ Our video inspiration We still needed to involve the essence of video gaming but without getting caught out for copyright. This is why we made the subtle hints in the background, referencing different games. The choice of games were dominantly from the 90’s and further back. This was an attempt to use nostalgia to trigger memories for older generations who may have played games such as Tetris or the original Pokémon. The effect we were trying to create with a female character was to show that the video gaming universe is not patriarchal.

+ 60 Second Promotional Video cl= &x-yt- ts= &v=VF7Ea78wcac

+ Music/Sound Effects We used the software Soundation which has a range of samples and loops available on their software. We used this software because We believed it had the right samples for the promotional video that we created. We gained inspiration by watching previous promotional videos and analyzing the music and how it had an overall effect on the video. After viewing other promotional videos we had a better understand and we began to start creating the music. Because it is for a game city we were aware that we needed to put game sounds in to the promotional video, so we started to watch and analyze gaming adverts and what sounds they put into their adverts. We came to the conclusion that game sounds usually have futuristic sounds in them and we created several samples of music that the team could use for the promotional video. In the end we all had a vote and decided on the one we believed to be suitable for the video.

+ Our logo’s

+ Final logo decision

+ Reasoning behind our decision We came up with the idea of using building blocks in our design because they are universally recognized game, probably one of the earliest games known to man. We feel the blocks connotation games and having the letters set inside another frame which we intended to resemble a screen. The reason that we decided to use blocks is because they can easily be adapted, rebranded and altered to work on many different levels of marketing for the company, for example cut away’s Idents and merchandise and social media campaign.

+ How the logo was created The blocks were drawn in Photoshop using the pen tool and the ruler guide on Photoshop. After doing this we added in letters with the downloaded font ‘press start 2 p’. With the individual letters on layers we were able to use the free transform and distort tool to place them into the blocks. We then selected a rectangle around the blocks and eye dropped the colors from the game city logo and use the brush tool with a low opacity to make the circles. Once we dropped them on a lower layer they sat behind the blocks and letters creating the finished logo.

+ Graphics (Print Screen of Graphic)

+ How the graphic was created and why? As part of the project, we decided as a team A brand was needed to be created which included logos and idents. The final ident was inspired from the logo which was designed by our team, so they both related in some way. The ident consists of three 3D blocks flying in to the screen which say ‘NVA – National Video game Arcade’. The three blocks were created in cinema 4D, resembling vintage building blocks, using modern technology to aim towards a wide range of audiences, young- old. After posting several different idents on to our Facebook page names ‘Team Sonic’, constructive feedback was given to create improvements. Research other gaming idents played a big part in to designing and creating the intro. Things such as colours were taken in to consideration, making it look vintage. Red, tallow and green was used for the building blocks, and a retro font was also used.

+ Branding We as A team have being looking into designing merchandise - something that's cool to wear but also can be involved in fashion that people will wear on an everyday bases e.g. Forbidden Planet which is in the UK sells gaming t-shirts and brands so we wanted to go along the lines of these. Fashion has been brought into the T- Shirts via the tie dye With regards to the posters we wanted to maintain the retro/ vintage/ recognizable theme. Something simple that doesn't have too much information but all the information that we need - from my research these tend to be the most successful as opposed to those that are crammed with information

+ Branding

+ Social Media Campaign Decided to go with social media for our main method of press release because the National Videogame Arcade want to be national if not international - this is a good, financially efficient method to get the name out there. For example with Stealth locally in Nottingham, they do competitions and get their fans involved constantly and further get their name out there by giving away free tickets etc.

+ Social Media Campaign

+ Thank you for you’re time! If you have any questions we would be happy to answer them! Team Sonic