Radio Radio!

Different Radio Stations- Multinational- Worldwide BBC World Service is the world leading Radio Broadcaster. National- Just for the one country. You can get all of Radio 1 in the UK but you can’t get all of it in some other places for example Podcasts. Local- Wessex FM Weymouth and Dorset Area

Capital (Radio Network) Capital is a radio network of nine independent hit radio stations in the United Kingdom. They launching on 3 rd January 2011 They have had many names such as Mix, One Galaxy and Hit Music They station has a audience of 7.1 Million The Target audience is between the age group of The Capital FM Arena which is based in Nottingham and was launched in 2011 They play all types of music. Capital FM is privately owned. They have build there own way up. They are the 4 th most listened to Radio Station.

Different Between Local Radio and National Radio ! Local Radio- Local radio station focuses on the news and the event that are going on in the surrounding area, They will go on to more depth on accidents that over people will not find out about on the over side of the country. National Radio- National radio looks at news and events that will have an impact on the entire country.

The Turnover World Service- £259.8 Million Income 2012 £251.7 Million Operating Cost-2012 Radio - Total Spend- £604 Million (17%) Wessex FM-

Adverts They only play adverts on local radio because they are trying to promote what is in there local area. An AM station usually charges £900-£1000 for twenty 30 second Radio Adverts. An FM station charges around £2500 for twenty 30 second Radio Adverts.

7 Reasons For Local Advertisers To Use Radio! Talks to people at the right time and place Radio can talk to people who are one click away Radio reaches out to everyone- Including New Customers Reaches out to the right local audience ‘Local Friend; For listeners Radio builds long-term brand dominance