Entertainment and Talent based social Network
The Question : Is internet redefining entertainment?
Paradigm shifts PASSIVE PERSONALIZED/ INTERACTIVE PARTICIPATION SOCIAL NETWORK GRATIFICATION One way passive consumption of entertainment content Personalized consumption of entertainment content User generated entertainment content consumption Enrolment of an audience and self marketing/ self advertising “SOCIAL RECOGNITION” 1
Recognition : powerful online SOCIAL CURRENCY, redefining creation and consumption of entertainment 2
The user – A MARKETING MANAGER OF his/her own content EMBEDING – Widgets INVITING/ SHARING MOBILE The user has numerous tools to spread the virus 3
Formation of Self Expression->Self advertising-> Recognition cycle 4
My Profile-> Self advertising Social Network= Audience Recognition Expression Self Expression->Self advertising-> Recognition cycle 4
Expression Self Advertising (My page) Creation of a Social Graph/ Network = Creation of an audience Recognition
Social Recognition