Transformational Change Management> Sustainability Bob Doppelt John P. Kotter Douglas McKenzie-Mohr

Leading Change Why transformation efforts fail John P. Kotter

John P. Kotter, Harvard “B School”

Define “change management” Relevance of change management to Sustainability? John P. Kotter? Obstacles to implementing any major change? Why is “sense of urgency” important? Membership of “guiding coalition”? Purpose of a “vision” Appropriate means of “communication”? Importance of “employee empowerment”? “Short-term wins”? Indicator that change has been implemented? Topics

Change Management Change Management - a structured approach; e.g., process to achieve change in individuals, teams, organizations and societies. Source: Wikipedia

Obstacles to Implementing TQM Lack of a company-wide definition of quality. Weak leadership Lack of a formalized strategic plan for change. Lack of a customer focus. Poor inter-organizational communication. Lack of real employee empowerment. Lack of employee trust in senior management. View of the quality program as a quick fix. Drive for short-term financial results. Politics and turf issues

Vision Example The University of New Hampshire (UNH) is nationally recognized as a Sustainable Learning Community* -- a land grant, sea grant, and space grant university that unites the spirit of discovery with the challenge of sustainability across its Curriculum, Operations, Research and Engagement: Curriculum: Educating citizen-professionals to advance sustainability in their civic and professional lives Operations: Embodying first principles and best practices of sustainability Research: Serving society with scholarship that responds to the most pressing issues of sustainability Engagement: Collaborating locally to globally with extension and outreach -- through four initiatives designed around four foundational systems of sustainability – biodiversity, climate, food, and culture.

When have you implemented the change? When employees say, “…………………..this is the way we do things here.”

Leading Change Toward Sustainability Bob Doppelt

Change dominant-mind set to include Sustainability Organize deep, wide and powerful Sustainability teams Change the goals by crafting vision and guiding principles Restructure rules of engagement Tirelessly communicate need, vision and strategy Correct feedback loops by encouraging and rewarding learning and innovation Adjust parameters by aligning systems and structures Align governance with Sustainability

Fostering Sustainable Behavior Douglas McKenzie-Mohr

Five Steps 1. Identify desired behavior 2. Identify a baseline; i.e., lag time between behavior and environmental impact 3. Research benefits and barriers of achieving behavior 4. Create and implement a strategy to influence behavior 5. Measure outcome, evaluate results and refine strategy

A Few Examples Town of Stow – Community Engagement Public Consulting Group (PCG) Environmentally Friendly Food System

Sustainability Plans Actionable Practical Implementable Result-oriented Provide a “Road Map” for the Client

Sustainability Plans Research Report