Marketing I Curriculum Guide. Promotion Standard 6.

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Presentation transcript:

Marketing I Curriculum Guide

Promotion Standard 6

Promotion Promotion: A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome. -MBA Research, 2013

Promotional Mix PROMOTIONAL MIX: A combination, or blend, of marketing communication channels that a business uses to send its messages to consumers. Advertising, Sales Promotion, Personal Selling, and Publicity -MBA Research, 2013

Advertising ADVERTISING: Any paid form of non-personal presentation of ideas, images, goods, or services. -MBA Research, 2013 Examples: Television, Radio, Newspapers, Magazines, etc.

Sales Promotion SALES PROMOTION: Promotional activities other than advertising, personal selling, and publicity that stimulate customer purchases. -MBA Research, 2013 Examples: Coupons, trade-show booths, sales, games, contests, give-a-ways, etc.

Personal Selling PERSONAL SELLING: The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities. -MBA Research, 2013 Examples: Salesperson, telemarketer, outside sales, etc.

Publicity PUBLICITY: Any non-personal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it. -MBA Research, 2013 Examples: News release, press conference, interviews, etc.

Promotional Plan PROMOTIONAL PLAN: A framework for the promotional activities of a business. -MBA Research, 2013

Advertising Media ADVERTISING MEDIA: Channels of communication used by businesses for delivering promotional messages to target groups of consumers -MBA Research, 2013