Enabling Content Discovery PBS Showcase Marty Roberts vp of marketing, thePlatform May 13, 2008

Broadband Video – Everyone is Watching  43% of the online population, nearly 80 million Americans, have watched their favorite TV shows on the Internet.  Up from the 25% figure of February  20% of the American online population watches TV on the web on a weekly basis.  14% say they watch cable’s video-on-demand offerings.  “To watch a specific show” was the main reason cited for 21% of all visits to major network websites in November Source: Solutions Research Group, Nov 2007  43% of the online population, nearly 80 million Americans, have watched their favorite TV shows on the Internet.  Up from the 25% figure of February  20% of the American online population watches TV on the web on a weekly basis.  14% say they watch cable’s video-on-demand offerings.  “To watch a specific show” was the main reason cited for 21% of all visits to major network websites in November Source: Solutions Research Group, Nov 2007

How do people find your videos on the web?

 Optimize for Video Search Engines  Build a Community on your site  Employ a Recommendation Engine  Viral Distribution is your friend 4 Tactics to Content Discovery

pixsy Video Search Engines

Building a community  Enable your audience to “enhance” videos  Ratings, comments, tags  Allow users to create their own profiles  Invest in navigational schemes based on the community’s information

Recommendation Engines

Viral Distribution

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