2. DRIVING TV TUNE-IN Users tell us that one of the main reasons they go to a station web site is to find out what’s on PBS TV

3. DRIVING TV TUNE-IN One of PBS Interactive’s most widely used service to stations are modules that serve up ‘What’s On TV’

4. DRIVING TV TUNE-IN 130 of the 168 interconnected stations around the system are using the full TV schedule grid module

5. DRIVING TV TUNE-IN And another 90 are using the What’s On Modules

6. DRIVING TV TUNE-IN What’s On & When module is also available and used on many program sites

7. DRIVING TV TUNE-IN And modules are on national sites as well

8. ANALOG CUT OFF The logic that powers these TV tune-in modules is based on their being a primary analog TV channel

9. DTV TRANSITION = OPPORTUNITY Interactive is using the transition as an opportunity to not only ensure that this key service doesn’t break, but is enhanced

10. So, what does that mean? Overhaul of entire service GOALS:  Easier to implement, customize & syndicate widgets  A future proof system  Improve & modernize user experience  Increase % of localized visitors to national sites

11. Improved & modernized user experience  Tag favorite programs  Search by genre  Sign up for airdate reminders  Share program information with friends  Manage their localized viewing grid, based on their preferences

12. Increased Localization

13. EXPERIMENTATION

15. Planning Ahead

16.  All stations and online producers currently using TV tune-in modules will need to take steps to switch out existing implementations with the new ones  3 months to transition from old to new. November, 2008 -- January, 2009  We will host several Webinars, communicating the needed changes and offering additional support between now and February, 2009.

17. Planning Ahead

18. PBS.ORG/DTV

19. PBS.ORG/DTV: Phase 1  Goals:  Provide answers to the most frequently asked questions about the DTV transition  Raise awareness and interest in PBS’ high quality, digital programming offerings  Don’t recreate the wheel, point at and aggregate good sources of information that are available online  Create area for Breaking News, so we’re prepared to showcase time sensitive and/or critical information