Nicole Nystrom Alison Ford Marc Schaecher

History Established in downtown Corvallis in 1964 Started by Mr. and Mrs. Mehlhaf Originally began as a shoe store selling casual and business shoes. Moved to its current location in 1970 selling all kinds men’s clothing as well as shoes.

Today Employee size 5 – 9 salespersons. Annual sales 500k – 1 million Evolved into higher end retailing. Price point is better to bridge Target Market: Men 20+

Beaver Gear Men’s and Women’s Began to sell OSU Women’s apparel in June 2006 Great for Mom’s and Dad’s weekend on Campus.

Suits Specializing in tailoring and fitting for any dress occasion or interview. Great for OSU grads Models are available anytime of the year Prices average around $700 - $1000

Resort Wear Brands include: Tommy Bahama, Palm Land, Cotton Reel and Cotton Mist. Targeted toward retirees

Young Men’s Board shorts: Quicksilver and Billabong Designer Jeans: Mavi, Kenneth Cole, Quicksilver, and Agave.

Swot Analysis Strengths: Only men’s boutique in downtown Corvallis. Location High customer service Great window displays

Weakness In need of interior upgrade. Downtown parking To wide of a demographic No website

Opportunities Building a website Starting a seasonal catalog More promotional offers Narrow the target market

Threats Discount stores (Ross dress for less) OSU Bookstore Nordstrom

References hlhafs+Mens+Clothing&fd hlhafs+Mens+Clothing&fd eid= &area=000003&stfips= eid= &area=000003&stfips