1. Kelley Snodgrass Christina Dumas Nicole Butcher

2. Shopping Website – New wave of e-commerce – Making Shopping More social! Specializes in vintage clothes & items made by independent designers – Flirty dresses – Vintage blouses – Stylish Accessories

3. -Founded in 2002 by Eric and Susan Kroger -Originally sold only vintage items -In 2006, expanded and began offering vintage-inspired clothing by indie designers from all over the world -Became profitable in 2009 after four back-to-back years 600% annual growth - ModCloth has now grown into a thriving business of over 100 employees, yet the small business feel still remains History History

4. Modcloths Target Market Young women in the age range of 15- 25, their core market is in their 20s Have a sense of retro indie/vintage style, wanting to have a one of a kind style Independent women looking to create their own style Technology savvy- use twitter/ Facebook

5. Strengths Ease of use – Free Returns, quick Exchanges – Great resources on website Social Shopping Community – Active Facebook – Stylists – Shoppers name, describe, and review products – App for I-phone – Live Support – Let customers decide what they sell Quick turnover http://www.facebook.com/search/?q=&init=quick&tas=0.460334957524683#!/ModCloth

6. Social Media Facebook: 58,000 followers Twitter: 21,000 followers ModLife Blog Be The Buyer Name It to Win It

7. Minimal Advertising Minimal Advertising No retail locations No retail locations New Company New Company Strong Competition Strong Competition Weaknesses

8. Modcloths overall goal is to change the fashion industry! Currently just an online store now, but in the future have retail stores throughout the country Generate a well known logo for the company Opportunities

9. Threats Competition includes retailers offering trendy, moderately priced apparel & jewelry and/or home décor Urban Outfitters Forever21 Anthropologie

10. http://articles.sfgate.com/2010-07-07/business/21940422_1_customers- and-designers-social-media-dead-stock http://www.facebook.com/search/?q=&init=quick&tas=0.4603349575246 83#!/ModCloth http://bits.blogs.nytimes.com/2010/06/30/accel-invests-in- modcloth-a-social-shopping-site/ Modcloth.com http://www.prnewswire.com/news-releases/modclothcom-raises-198- million-in-series-b-led-by-accel-97532159.html http://www.pittsburghlive.com/x/pittsburghtrib/lifestyles/fashion/s_622 026.htmlSOURCES