Unit 1 Advertising Word power

Brainstorming How are the following words formed? health (noun) healthy (adjective) interest (verb) interesting (adjective) a prefix 3 parts of a word a stem a suffix

Noun +y +ly +ic +al +ous +ful health healthy week weekly hero heroic origin original danger dangerous help helpful Verb +ed +ing +ive amaze amazed excite exciting attract attractive

Exercise: Best Clothing Shop Possible answers: (1) lovely (2) attractive (3) boring (4) creative (5) fantastic (6) exciting (7) friendly (8) competitive (9) famous (10) lucky Let’s learn more about prefixes and suffixes.

The following is a table of common prefixes: Meaning Examples (adjectives) un- unfair, unnecessary, unimportant, unhappy in- incorrect, invisible, incurable, inaccurate dis- disable, dishonest, disagree, disappear, discover re- rewrite, redo, rebuild, react, retell, recreate mis- misunderstand, misdirect, mistake, misuse not not showing opposite do again badly or wrongly

The following table provides some examples of common suffixes. Meaning Examples (adjectives) -ical medical, electrical, grammatical, practical -able believable, acceptable, reasonable, enjoyable -ous adventurous, dangerous -ful joyful, helpful, useful, hopeful, wonderful -less useless, careless, helpless, hopeless, cloudless having the quality of having the ability of like, full of characterized by without

learn more about sales and marketing Suppose you are a book seller. You want your customer to buy a new book called ‘English Literature’. How can you make your customer buy it? Make a dialogue with your partner and then have it presented. learn more about sales and marketing

Useful expressions Product Market research Sales and marketing Sales/marketing department Consumers Market share Sales target Market leader High quality Sales figures What do they mean? Can you have a guess?

Words-matching sales and marketing sales/marketing department 销售目标 sales/marketing department 市场份额 consumers 市场主导者 market share 销售/营销部门 sales targets (产品)销售和市场营销 要求学生重点掌握与市场营销有关的短语和词组，为完成下一个目标任务铺平道路。 market leader 销售量 high quality 消费者 sales figures 高质量

Practice: B Possible answers: (1) product (2) market share (3) sales figures (4) consumers (5) high quality (6) market research (7) sales/marketing department (8) sales targets (9) market leader (10) sales and marketing

product sales quality figure consumer discount Exercise for consolidation product sales quality figure consumer discount products I want to buy some milk ________ from the shop. ________of milk usually go up during this time. I like ‘Fresh’ milk very much because this band usually has a good________. Recent sales ________ show that it is popular among _________. The shop also gives much _______ of 10 per cent for cash. Why don’t you have a try? Sales quality figures consumers discount

Food and ________ are quite important to our human beings. clothing Puzzle 用所给单词的形容词形式填空！ Hidden word 1 commerce 2 health 3 hero 4 attraction 5 help 6 excitement 7 origin 8 danger c o m e r i a l 1 h e a l t h y 2 h e r o i c 3 a t t r a c t i v e 4 h e l p f u l 5 e x c i t i n g 6 o r i g i n a l 7 d a n g e r o u s 8 Food and ________ are quite important to our human beings. clothing

Language points

commit 犯(错误), 干(坏事) commit a crime/ murder 犯罪/谋杀 committed，committed committing 犯(错误), 干(坏事) commit a crime/ murder 犯罪/谋杀 A robbery was committed last night. 昨晚发生了一起盗窃案。 If you commit a crime you can never escape being punished. 你要是犯罪,就逃脱不了要受惩罚。 commit

As a member, we must keep our commitment. commitment n. 承诺;诺言;承担的义务 As a member, we must keep our commitment. At the Forum, the member countries of the UNESCO made a commitment to provide “complete, free and compulsory (必修的：义务的) primary education of good quality for all children by 2015”.

suicide n. (crime of ) self-murder 自杀,自毁, It will be political suicide to hold an election. 大选等于政治上灭亡。 commit suicide 自杀 vt. [suicide oneself] drive sb. to suicide 使某人自杀 suicide

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