1. Word Power

2. Blank-filling Advertisements persuasive exciting Generally commercial
_____________ (advertise) are an important part of life.They use lots of ____________ (persuade) and _______ (excite) images to sell products or services. ________(general) speaking, there are two main types:______ (commerce) ads and PSAs. They do not always tell you the _______ (true). We should be ________(care).
persuasive
exciting
Generally
commercial
truth
careful
Question:How are these new words formed?

3. derivatives/new words
More examples:
Root
derivatives/new words
health
interest
depend
use
difficult
week
healthy
interesting
dependent
useful
difficulty
weekly

4. Competition: Think more words that are created this way.
Which group can win ?
The group that has the most words wins.

5. How to form adjective from nouns and verbs?
Wu Ping: Do all ads play tricks on people?
Wu Hong: No. PSAs use some of the same
methods as commercial ads, like
persuasive language and exciting images, but they are not meant to trick us.
Using suffixes
commerce N commercial
persuade V persuasive
excite V exciting

6. Can you think of more examples?
Noun +y
+ly
+ic
+al
+ous
+ful
health healthy
week weekly
hero heroic
origin original
danger dangerous
help helpful
Verb +ed
+ing
+ive
amaze amazed
excite exciting
attract attractive
Can you think of more examples?

7. Exercise: Best Clothing Shop
Possible answers:
(1) lovely (2) attractive (3) boring
(4) creative (5) fantastic (6) exciting
(7) friendly (8) competitive
(9) Famous (10) lucky
Let’s learn more about suffixes.

8. -ical having the quality of -able -ous like,full of -ful
Suffix
Meaning
Examples(adj.)
-ical
having the quality of
-able
-ous
like,full of
-ful
characterized by
-less
without
medical,
electrical
enjoyable,
reasonable
dangerous,
adventurous
joyful,
mouthful
cloudless,
hopeless

9. Puzzle 用所给单词的形容词形式填空！ Hidden word c o m e r i a l 1 commerce 2 health
3 hero
4 attraction
5 help
6 excitement
7 origin
8 danger 1
h e a l t h y 2
h e r o i c 3 4
a t t r a c t i v e 5
h e l p f u l
e x c i t i n g 6
o r i g i n a l 7 8
d a n g e r o u s
Food and ________ are quite important to
our human beings.
clothing

10. learn more about sales and marketing
Active show
Suppose you are a book seller. You want your
customer to buy a new book called ‘English
Literature’.How can you make your customer
buy it?Make a dialogue with your partner and
then have it presented.
learn more about sales and marketing

11. Useful expressions: Product Market research Sales and marketing
What do they mean?
Can you have a guess?
Product
Market research
Sales and marketing
Sales/marketing department
Consumers
Market share
Sales target / Market leader/
High quality/ Sales figures

12. Practice: B Possible answers: (1) product (2) market share
(3) sales figure (4) consumers
(5) high quality (6) market research
(7) sales/marketing department (8) Sales target
(9) market leader (10) sales and marketing
Exercise for consolidation

13. product /sales / quality / figure / consumer/ discount
I want to buy some milk ________ from the shop. ________of milk usually go up during this time.I like ‘Fresh’ milk very much because this band usually has a good________ . Recent sales ________show that it is popular among _______. The shop also gives much _______ of 10 per cent for cash.`Why don’t you have a try?
Sales
quality
figures
consumers
discount