1. Unit 1 Advertising ---- Word power No. 1 Middle School of Jiangyin —— Huang Hua

2. Li Yang ----- Crazy English

3.  Suppose you are Li Yang, and you wish to produce a new kind of electrical dictionary( 电子词典 ), what preparations should you make in order to attract most customers?  Technology  Market research （市场研究 / 调查）  Advertisements  …… Brain storming:

4. Market research  sales/marketing department  consumers  market share  sales targets  market leader  high quality  sales figures  sales and marketing

5. Market research  sales/marketing department  consumers  market share  sales targets  market leader  high quality  sales figures  sales and marketing 消费者 市场份额 销售目标 市场主导者 高质量 销售量 ( 产品 ) 销售和市场营销 销售 / 营销部门

6. Before a company starts making a new p_______, they must collect and study information about what people want and need. So, they do m_____________. The boss of the company needs a lot of information about the s_________________ of the product. So, the s________________________, led by a sales/marketing manager, will present the information from their market research to the boss. The company can then choose the right product to produce, the one which is expected to be most popular with c_________. One of the most important pieces of information is the m__________ ----- the percentage of a market that the company has. Also important are the s__________ ----- the amount which they think they will sell in a future period. If they want to become the m____________, the company must ensure that their product is of h___________. Once the product goes on the market, its s____________ ----- the amount which has been sold ----- should be reported every day, so the company can check the progress of their product. roduct arket research ales and marketing ales/marketing department onsumers arket share ales targets arket leader igh quality ales figures

7. Pair work: Complete the dialogue between Mr Carter and Ms Jones on page 7 in your textbook.

8. Mr Carter: Our new ________ has been on the market for two weeks. What is its _____________ now? Ms Jones: We have about 15 per cent share of the market at the moment. The ____________ rose by 2 per cent yesterday across the whole country. Mr Carter: That’s quite encouraging. I think it might be because__________ really like the design and ___________ of the product. I would like you to do some further _______________ about young people’s views on the product. The ________________________ should also finish the report on the ___________ by next week. Ms Jones: We’re doing it right now. I’ll present it to you tomorrow morning. Mr Carter: That’s great. If we want to be the _____________ in our field, we need to get as much information about ___________________ as we can. product market share sales figures consumershigh quality market research sales/marketing department sales target market leader sales and marketing

9. When the new product is produced after the market research, we still need design some helpful, exciting and attractive advertisements so that the advertisements can help us excite the readers and attract more customers to buy the product. Question: What’s the relationship between these two different colored groups?

10. More examples: 1.This book is of great help, that is to say, it is very _______. 2. I don’t think it has any use, that is to say, I think it is ______. 3. The message is very valuable. That is to say, it is of great _____. 4. The old man is in good health.----He is _______. 5. Drunk drivers are a great danger to people on the road. that means they are __________ drivers. helpful useful value healthy dangerous

11. Noun +y +ly +ic +al +ous +ful health healthy week weekly hero heroic origin original danger dangerous help helpful Verb +ed +ing +ive amaze amazed excite exciting attract attractive compete competitive Ways of forming adjectives: Using suffixes （后缀）

12. Competition: Work in groups and write down more words that are created this way. The group that has the most words wins the game!

13. Best Clothing Shop Do you want _______ (love) and _________ (attract) clothing at low prices? Are you tired of wearing the same plain( 素色的 ), _______ (bore) outfits( 服装 ) every day? Do you sometimes feel like your friends are trendier( 更时髦的 ) than you are, and wear more _______ (create) outfits? We can tell you where your friends found their ________ (fantasy 幻想 ) clothes. Best Clothing Shop has opened two new stores in the city centre. An _______ (excite) film star look is now available to every teenager! Our shopping environment is _________ (friend) and enjoyable. Our highly ___________ (compete) prices mean you don’t have to be rich and _________ (fame) to look great. lovelyattractive boring creative fantastic exciting friendly competitive famous

14. Jeans, shirts and dresses are on sale now. If you are one of the first ten ______ (luck) shoppers this weekend, you will receive a discount( 折扣 ) card. So come this Saturday to one of our new stores to collect your free gift and start shopping at the place where you can find the clothes you have always wanted! lucky

15. commercial 1 commerce 2 health 3 hero 4 attraction 5 help 6 excitement 7 origin 8 danger 1 2 3 4 5 6 7 8 Hidden word Food and ________ are quite important to our human beings. h e a l t h y h e r o i c a t t r a c t i v e h e l p f u l e x c i t i n g o r i g i n a l d a n g e r o u s clothing