1. Word Power Model 4 Unit 1 Advertising Designed by Wu Zonglin

2. Blank-filling _______________ (advertise) are an important part of life.They use lots of ____________ (persuade) and _______ (excite) images to sell products or services. ____________ (general) speaking, there are two main types:__________ (commerce) ads and PSAs.They do not always tell you the _______ (true). We should be ________(care). Advertisements persuasive exciting Generally commercial truth careful Question:How are these new words formed?

3. More examples: Rootderivatives/new words health interest depend use difficult week healthy interesting dependent useful difficulty weekly

4. Competition: Think more words that are created this way. Which group can win ? The group that has the most words wins. M2 P46. 1. v. + er /or /ant / ent / ist = n. 2. noun. + ist / ian / er = n. 3. adj. + ist / ian / en = n.

5. How to form adjective from nouns and verbs? Wu Ping: Do all ads play tricks on people? Wu Hong: No. PSAs use some of the same methods as commercial ads, like persuasive language and exciting images, but they are not meant to trick us. commerce N. commercial persuade V. persuasive excite V. exciting Using suffixes

6. Noun +y +ly +ic +al +ous +ful health healthy week weekly hero heroic origin original danger dangerous help helpful Verb +ed +ing +ive amaze amazed excite exciting attract attractive Can you think of more examples?

7. SuffixMeaningExamples(adj.) -icalhaving the quality of -able having the quality of -ouslike,full of -fulcharacterized by -lesswithout medical,practical, Electrical,grammatical enjoyable, reasonable, Acceptable,believable dangerous, adventurous conscious, prosperous joyful, mouthful, handful,useful, helpful cloudless, hopeless careless, useless

8. n. + y=adj.n.+ly = adj.adj.+ly=adv. rainybrotherlyimmediatelyofficially cloudySisterlyrecentlyperfectly sunnyfriendlysincerelystrangely weightyweeklyfreelyshortly shiny/shinnyheavenlytrulyfinally dusty/funnyproperlysuccessfuly windyregularlyhopefully wealthypossiblyfirmly crazy(craze)surprisinglypersonally

9. highlywidelygraduallyn. + al fearfullysuddenlyfaithfullynatural roughlytemporarilysimilarlycultural softlyhopefullyoriginallyagricultural secondlyfiercelysmartlyeventual helpfullydifficultlycompletelyoriginal confidentlyeasilycontinuouslypersonal unpleasantlydifferentlydangerouslyracial deeplyeventuallydeeplyindustrial warmlyfortunatelyhonestlynational

10. v.+ ful=adj.v.+-ed=adj.developedn.+ous=adj. carefulsurprisedsatisfiedadventurous faithfulexcitedsimplifieddangerous fearfulfrightenedconfusedcontinuous hopefuldisappointedqualifiedmysterious helpfulpuzzledsurvivedcurious colorfulboredastonishednumerous harmfulconcernedsnow-capedenormous cheerfuldesertedsurroundedserious tearfulinterestedembarrassed meaningfulintendedashamed completedrelaxedamazed

11. v. + ive=adj.v.+less = adj.v.+able=adj.v.+ic=adj. creativecarelessavailablebasic imaginativehopelessinvisiblescientific impressivefearlesscomfortablescenic persuasiveharmlessvaluablerepublic activepricelessfashionableeconomic progressiveselflesschangeableArabic attractivemeaninglessnoticeablespecific expensivehelplessacceptable progressiveforgettable

12. PrefixMeaningExamples(adj.) un-not in-not dis- showing opposite re-do again mis- badly or wrongly unhappy, unnecessary, unusual unimportant, Unfair, uncertain incorrect,invisible, infinite disable. Dishonest, disagree, disappear, discover, disorder, Rewrite, redo, rebuild, react, retell, recreate verbs misunderstand, misuse, nmistake, misdirect

13. Exercise: Best Clothing Shop Possible answers: (1) lovely (2) attractive (3) boring (4) creative (5) fantastic (6) exciting (7) friendly (8) competitive (9) famous (10) lucky Let’s learn more about suffixes.

14. Active show Suppose you are a book seller. You want your customer to buy a new book called ‘English Literature’.How can you make your customer buy it?Make a dialogue with your partner and then have it presented. learn more about sales and marketing

15. Useful expressions: Product market research sales and marketing sales/marketing department consumers market share sales target market leader high quality sales figures What do they mean? Can you have a guess? 产品 市场研究 （产品）销售和市场营销 销售 / 营销部门 消费者，顾客 市场份额 销售目标 市场领头俄 高质量 销售数字

16. Practice: B Possible answers: (1) product (2) market share (3) sales figure (4) consumers (5) high quality (6) market research (7) sales/marketing department (8) Sales target (9) market leader (10) sales and marketing Exercise for consolidation

17. product sales quality figure consumer discount I want to buy some milk ________ from the shop. ________of milk usually go up during this time.I like ‘ Fresh ’ milk very much because this band usually has a good________. Recent sales ________ show that it is popular among _______. The shop also gives much _______ of 10 per cent for cash.`Why don ’ t you have a try? products Sales qualityfigures consumers discount

18. Homework 1 Finish the Ex on Page 91. 2 Make good preparation for Grammar and Usage.

19. Thanks! Bye-bye!