“Woodchipper” Sapphire Gallegos Autumn Fink. woodchipper 2016 Chevrolet Cruze Tv commercial, “Woodchipper”

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Presentation transcript:

“Woodchipper” Sapphire Gallegos Autumn Fink

woodchipper 2016 Chevrolet Cruze Tv commercial, “Woodchipper”

Pathos By Taking their phones Putting their phones in the woodcutter and “destroying” their phones Asking how the people felt on not being able to stay connected. Those people likely felt upset to have lost their phones, and were concerned with what they lost that may have been sentimental value to them. Real people. Not actors. They used name tags. Better Way to stay connected “Next level Chevy” up to date with the newest car (Staying connected)

Logos Built in 4G WI-FI Connects up to 7 devices Puts out its own signal

Ethos Marketing Research Company 2016 Chevrolet cruze Tv commercial Supports breast cancer awareness (breast cancer ribbon) American Cancer Society supporter Chevy.com

Suggestions for Improvements Could have used more Logos in this commercial by including the price for the vehicle More Logos by telling the audience about its performance in different weather conditions Could have been more specific on how to receive wi-fi in the car and if the monthly pay for it came separately.

Persuasive techniques in advertising ●Plain Folks-The suggestion that the product is a practical product of good value for ordinary people. ●Not being actors, all having name tags ●Bribery- Bribery offers you something “extra.” Buy a burger;get fries. ●With this car you get wi-fi connection