REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 1 Online Networking Guide, 1585 YouTube ® A. Introduction to YouTube ® YouTube YouTube ®, a site for posting and viewing video clips, stands out as one of the most popular online sites. Millions of videos are hosted here and viewed billions of times. Hotels can use YouTube ® to promote and expand business, attract new guests and grab the attention of an extremely large number of people. These can be commercials to attract attention, videos covering major events at your hotel or something completely different and creative. This policy includes several ways that you can use YouTube ® to to build hotel business.YouTube Continue ►

REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 2 Online Networking Guide, 1585 YouTube ® B. YouTube ® Quick Facts  YouTube ® is a video sharing website on which users can upload and share videos. YouTube  In November 2006, YouTube ®, LLC was bought by Google ® Inc. for $1.65 billion, and is now operated as a subsidiary of Google ®.YouTube  Before the launch of YouTube ®, there were few methods available for ordinary computer users who wanted to post videos online. With its easy to use interface, YouTube ® made it possible for anyone with an Internet connection to post a video that millions of people could watch within minutes. The wide range of topics covered by YouTube ® has turned video sharing into one of the most important parts of Internet culture.YouTube Continue ►

REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 3 Online Networking Guide, 1585 YouTube ® B. YouTube ® Quick Facts (cont.)  The company uses Adobe ® Flash Video technology to display a wide variety of user-generated video content, including movie clips, television clips and music videos, as well as amateur content such as video blogging and short original videos.  Most of the content on YouTube ® has been uploaded by individuals, but media corporations, including CBS, the BBC, UMG and others, offer some of their material on the site, as part of the YouTube ® partnership program.YouTube Continue ► Read the Wikipedia ® article

REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 4 Online Networking Guide, 1585 YouTube ® C. Why Use YouTube ®  YouTube ® allows you to easily upload and share video clips across the Internet through websites, mobile devices, blogs, and . YouTube  Your potential customers can see first-hand accounts of current events, find videos about their hobbies and interests, and discover quirky and unusual content. As more people capture special moments on video, YouTube ® is empowering them to become online broadcasters.YouTube  YouTube ® is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube  It is free for users. Continue ►

REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 5 Online Networking Guide, 1585 YouTube ® D. How to Set Up Your Hotel On YouTube ® To set up your free account, do the following: 1. Go to: 2. Click the “create an account” button. 3. Enter a username for your hotel. 4. Enter location, postal code, date of birth, gender. 5. Read the terms of service and then click “I Accept”. 6. You’ll be taken to the next page. 7. On the next page, enter your hotel’s current address. 8. On the next page, enter you a password. 9. Enter CAPTCHA. Continue ►

REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 6 Online Networking Guide, 1585 YouTube ® D. How to Set Up Your Hotel on YouTube ® (cont.) 10. Click the “Create New Account and Finish” button. 11. You will receive a verification Follow instructions on the verifications. Now you are ready to start posting your YouTube ® videos.YouTube Continue ►

REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 7 Online Networking Guide, 1585 YouTube ® E. How to Manage Your YouTube ® Account YouTube YouTube ® is not a channel you need to update regularly. To learn more about using this site, you can do the following:  To learn about how to make a video, go to: swer=55736  To learn about uploading a video that you created for your hotel, go to:  Remember that these videos are viewable by the entire world. So, while it’s good be creative, be cautious that your video is in good taste and is a positive representation of your hotel. End

REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 8 Online Networking Guide, 1585 YouTube ®