1 Erica

2 Introducing…

3 Your Design Challenge…

4 Whether you like it or not…

5 For the next two days…

6 How might you attract and develop the next generation workforce?

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11 How might you attract and develop the next generation workforce?

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13 UNDERSTAND OBSERVE

14 WHAT is empathy you can think through the experience of another by understanding it completely you can feel what another is feeling by immersing yourself completely in an experience

15 WHAT is empathy NOT

The story of the acorn grinder…

…uncover needs that are meaningful to THEM. (NOT you.)

19 To discover people’s explicit and implicit needs so that you can meet them through your designs WHY gain empathy

Connect with people. Seek stories, feelings & beliefs…this will lead to uncovering needs. HOW TO gain empathy

21 Observe. Engage. Immerse. HOW TO gain empathy

22 Train your eye to seek out insights… Observe. Engage. Immerse.

23 WHAT  HOW  WHY What is this person (or persons) doing? How are they doing it? Pretend you are describing the picture to someone not looking at it. Why are they doing it this way? Take a guess. Start to form a story.

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25 Have a good conversation… Observe. Engage. Immerse.

26 have a PLAN Intro Project Intro Yourself Build Rapport Evoke Stories Explore Emotions Question Statements Thank & Wrap-up Anatomy of an Interview

27 “Tell me about the last time you_______________________.” “Tell me about an experience you’ve had with _______________________.” seek STORIES

28 “How did you feel when [x] happened?” “What were you feeling at that point?” talk about FEELINGS

29 And always follow-up with ‘why?’

30 Turn to your partner and interview them about the first ‘real,’ paying job they had. [2 min each] Remember: Have a good conversation. Prompt the person to tell you stories. Talk about feelings. Follow up with ‘why?’ PRACTICE gaining empathy

31 Observe. Engage. Immerse.

32 experience for yourself

33 experience for yourself ?

Today, we’ll interview REAL users & observe those users interacting with the environment around them.

1.depth w/ end user – a real millenial! 2.short intercepts 3.the user that is a phone call away [an expert? another millenial? An extreme user?] WHO?

HOW? Capture in a team.

HOW? Create an artifact. What are the conversations and immersive activities that you want to have? What are the props or tools that you need to trigger that interaction?

HOW? Create an artifact. value spectrum put in order the factors you thought about when taking this job least importantmost important salarypeople project

HOW? Create an artifact. value spectrum put in order the factors you thought about when taking this job least importantmost important peoplesalary project

Create your empathy plan in the car! Choose roles. What’s your ‘break the ice’ strategy? Brainstorm questions! What activity can you create for them to do that will elicit even more insights?

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