2. the intellectual identification with or vicarious experiencing of the feelings, thoughts, or attitudes of another empathy : what ?

3. immerse. observe. engage. empathize: how?

4. immerse. observe. engage. empathize: how?

7. immerse. observe. engage. empathize: how?

9. immerse. observe. engage. empathize: how?

17. YOUR MINDSET: use your prototypes as a probe to continue to gain empathy for your users

18. what new information do you have about NEEDS? what new information do you have about how your SOLUTION addresses that need?

19. HOW TO TEST: let the user experience the prototype set the scene for the new world with your prototype give a short explanation to set context act like a guide (not a lead)

20. HOW TO TEST: observe the experience capture what worked, and what didn’t work see how people use and mis-use your prototype listen > talk to give users a chance to interpret

21. HOW TO TEST: engage the user iterate on the fly to communicate learnings ask specific, open- ended questions remember: the user is the expert