American Advertising Federation National Conference 2009 Presented by Gabriela Delgado

5 W’s Why? To create networking opportunities and share innovative products, ideas and major trends in the advertising industry. Who? Creatives, executives, recruiters and advertising/marketing students When? June 4-6, 2009 Where? Crystal Gateway Marriott in Arlington, Virginia. What? AAF National Conference “Make it New”

5 P’s Product Premier event in the advertising industry, offers unique opportunities to learn, share and connect with advertising professionals Price The cost of attending the conference varies depending on the date of registration, membership type and activities included. Prices range from $575 to $1800

5 P’s Place Crystal Gateway Marriott Hotel in Arlington, Virginia, overlooking Washington D.C.

5 P’s Public Relations Press Room Audio and video archive Positioning The AAF offers the most complete event in the advertising industry incorporating forums, a student competition, an advertising exposition, workshops and an award ceremony.

Enticement for attendees to stay longer ADDY Awards The AAF will be closing the 2009 conference with the world’s largest and probably toughest advertising competition. The award ceremony is followed by a dinner and gala.

Events ADDY Awards Keynote speaker presentation Club Management workshops Ad Expo National Student Advertising Competition Advertising Forums

Sponsorship Opportunities Platinum Level - $50,000 Advertising Age BBDO The Century Council Getty Images Hughie’s Audio-Visual and Computer The New York Times USA Today

Sponsorship Opportunities Gold Level - $25,000 Pepsi Silver Level - $15,000 Platform LPGA (Ladies Professional Golf Association) Bronze Level - $7,500 Manatt

Registration Options Registration form available in conference site, which can be submitted via or fax Online registration is also available An early bird discount was offered for registrations received by April 15

Housing and Hotel Options mation mation

Specialty Advertising Items Puzzle piece stress ball for all attendees 1000 pieces at $1.85 each Four-piece wine glass set for special guests 200 sets at $12.25 each

Press Kit Press release Photo of Keynote speaker, David Brooks Description of the venue Specialty advertising item Invitation

Banner Ads An airfarewatchdog.com banner ad was conveniently place under Hotel and Travel section of the conference site.

Direct Mail Sticker Would include the name of the conference (Make It New) and the logo of the AAF as follows: The sticker would be made out of vinyl and it would cost $189 for ” circled stickers.

Advertisement

Advertising Options Place a 2-Color Horizontal Strip 10” ad in Advertising Age six times for a total of $6,115 Banner ad in the Hospitality Sales and Marketing Association International (HSMAI) Web site that costs $5,000 for year-round exposure

Competitive Conference Association of National Advertisers (ANA) 2009 “Masters of Marketing” Conference Offers the opportunity to network and learn from marketing and advertising leaders Will be held November 5-8, 2009 at the JW Marriott Desert Ridge Resort and Spa in Phoenix, Arizona Higher registration prices Non-members: ANA - $1,895 AAF-$1,346 Members: ANA - $1,395 AAF- $1225

Survey Quantitative and qualitative post-event survey to obtain attendees feedback

Wiki Space

Conclusion The AAF 2009 Conference showcases Creativity Experience Organization