1. Organized by Conference: 30 th Nov. Workshops: 1 st & 2 nd Dec Venue: Indian School of Business, Hyderabad, India info@usabilitymatters.org

2. 3 rd Annual National Conference on Usability This is an Earth-Day-style event, focused on easy-to-use technology, which last year involved 250 events in 45 countries. The Usability Professionals' Association is doing that by encouraging, organizing, and sponsoring 36 hours of activities around the globe World Usability Day 2006 promotes the value of usability engineering and user-centered design and the belief that every user has the responsibility to ask for things that work better. http://www.worldusabilityday.org/ UMO-2007 is a unique opportunity to learn, exchange ideas, share resources, and network. This National event is an easily accessible, affordable way to acquire new techniques, view best practices, and understand issues facing our profession without a huge investment in time, expense, and travel. Conference site: www.umo.in/umo2007www.umo.in/umo2007

3. UsabilityMatters.Org (UMO) UsabilityMatters.Org is a non-profit organization working towards design awareness and exchange of design sensibilities. It is a forum dedicated to discussing, improving and promoting the work of the Usability and Interaction design community in India. It has got 550+ members from all around the world UMO has successfully organized World Usability Day 2005 and World Usability Day 2006 at ISBWorld Usability Day 2005 World Usability Day 2006 www.usabilitymatters.org

4. What do you gain LEARN about important trends, cutting edge methods, and case studies in usability and user-centered design. NETWORK with folks who do what you do, and meet employees. LEAVE motivated to create user experiences that drive results with a toolkit of techniques and best practices.

5. Who attends the conference & Workshops Usability and user experience professionals Interaction designers Information architects Executives, managers, team leaders and usability advocates Students and newcomers to the field of usability and user-centered design Project team members who want to improve the usability of their products UI Developers Software engineers Quality/testing engineers Documentation professionals Architects Design enthusiasts/design sensitive users For the conference on 30 th Nov. confirmed attendees are 250 For the Workshops on 1 st and 2 nd Dec- confirmed attendees are 100 For the exhibition (1 st – 4 th Dec), we are expecting around 20,000 people Online UMO site got 1,10,000 hits from all around the world

6. UMO2007 Event Highlights UMO2007 & World Usability Day 2007 conference Date : 30 November, 9am to 7pm Venue: ISB( Indian School of Business) UMO2007 workshops Date : 1 st & 2 nd December, 10am to 5pm Venue: to be announced UMO 2007 Bad Design Expo Cartoon and Bad Design Contest entries would be put up for a public exhibition for one week From 1st to 4th Dec. 2007, at State Art Gallery, Hyderabad

7. UMO2007 Event Highlights UsabilityMatters.Org’s - Boycott Bad-Design Contest’07 UMO is holding this competition for identifying Bad-Designs as part of our activities towards the World Usability Day-2007. Participation is open to everybody from every country in the world, and from any background- designers and design sensitive consumers! Theme for the Competition: Day-to-day nuisances with Technology http://www.usabilitymatters.org/archive/2007-08- 26/umo__boycott_bad_designs_conte&t=entrypage_template.html http://www.usabilitymatters.org/archive/2007-08- 26/umo__boycott_bad_designs_conte&t=entrypage_template.html Please have a look at Boycott Bad- Design Contest’06 & Boycott Bad-Design Contest’05 resultsBoycott Bad- Design Contest’06 Boycott Bad-Design Contest’05

8. UMO2007 Event Highlights UsabilityMatters.Org’s - International Cartoon Contest’07 7 The UMO-International Cartoon Contest'07 is organized by UMO towards the World Usability Day. Participation is open to all cartoonists from every country in the world. Theme for the Competition: Health via Technology http://www.usabilitymatters.org/archive/2007-08- 26/umo__3rd_international_cartoon&t=entrypage_template.html http://www.usabilitymatters.org/archive/2007-08- 26/umo__3rd_international_cartoon&t=entrypage_template.html Please have a look at International Cartoon Contest ‘06 and International Cartoon Contest’05 resultsInternational Cartoon Contest ‘06 International Cartoon Contest’05

9. Program draft Speakers 1. Srini Koppolu –VP & Managing Director, Microsoft India- Key note speaker 2. Ajit BalaKrishnan- CEO, rediff.com – Chief guest 3. Alex Thayer- UX Manager, Microsoft, Seattle -Beyond Easy 4. Ravi Poovaih - Head, IDC, IITBombay- On Interaction Design 5. Sekhar Kammula- film director, National award winner- Crafting for better user experience 6. Shankar Narayan- Architect and Designer- Patterns in Design 7. Talk by Byrraju Foundation- an NGO – Design and social responsibility Lead Promoters Time (15m) Design Presentations Student Presentation from IDC (20m) Student Presentation from NID (20m) Design Discussion all the speaker will be participating to answer the questions posed by audience Moderated By Dr.Ajanta Sen UMO2006 Exhibition From 9Th Nov to 16Th at State Gallery of Art, Hyderabad. Bad Design Competition and Cartoon Contest entries will be displayed Find the updates in the draft at the Online Event Calendar : http://www.usabilitymatters.org/blog/console/entry.php?id=293http://www.usabilitymatters.org/blog/console/entry.php?id=293

10. Your Organization as the Lead Promoter Amount: INR 2,50,000 Benefits Exclusivity in presenting sponsor category 15 minutes of promotional slot in the conference Your Logo Along with the title “UMO2007” promoted by ‘Your Company’ UMO2007 literature UMO(www.usabilitymatters.org) Website for EVER Press releases on T-shirts Your banner At the Conference back stage At the Conference (30 th Nov) At the workshops (1 st & 2 nd Dec) At the exhibition (1 st to 4 th Nov) Corporate brochure in the event kit 20 free registration passes to the Conference (Worth Rs.60,000) 10 free registration passes to the Workshops (Worth Rs. 20,000) Contact: sponsor@usabilitymatters.org or 9849301500(Kaladhar Bapu)sponsor@usabilitymatters.org sourabh@usabilitymatters.org or 9490925945 (Sourabh Sharma)sourabh@usabilitymatters.org

11. Your Organization as Platinum Sponsor Amount: INR 1,50,000 Benefits Your Logo UMO2007 literature UMO(www.usabilitymatters.org) Website for EVER Press releases Your banner At the Conference back stage At the Conference (30 th Nov) At the workshops (1 st & 2 nd Dec) At the exhibition (1 st to 4 th Nov) Corporate brochure in the event kit 15 free registration passes to the event (worth Rs. 45,000) 6 free registration passes to the Workshops (Worth Rs. 12,000) Contact: sponsor@usabilitymatters.org or 9849301500(Kaladhar Bapu)sponsor@usabilitymatters.org sourabh@usabilitymatters.org or 9490925945 (Sourabh Sharma)sourabh@usabilitymatters.org

12. Your Organization as Gold Sponsor Amount: INR 75,000 Benefits Your Logo UMO2007 literature UMO(www.usabilitymatters.org) Website for EVER Your banner At the Conference back stage At the Conference (30 th Nov) At the workshops (1 st & 2 nd Dec) At the exhibition (1 st to 4 th Nov) 7 free registration passes to the event (worth Rs. 21,000) 4 free registration passes to the Workshops (Worth Rs. 8,000) Contact: sponsor@usabilitymatters.org or 9849301500(Kaladhar Bapu)sponsor@usabilitymatters.org sourabh@usabilitymatters.org or 9490925945 (Sourabh Sharma)sourabh@usabilitymatters.org

13. Your Organization as Silver Sponsor Amount: INR 50,000 Benefits Your Logo UMO2007 literature UMO(www.usabilitymatters.org) Website for EVER Your banner At the Conference (30 th Nov) At the exhibition (1 st to 4 th Nov) 5 free registration passes to the event (worth Rs. 15,000) 2 free registration passes to the Workshops (Worth Rs. 4,000) Contact: sponsor@usabilitymatters.org or 9849301500(Kaladhar Bapu)sponsor@usabilitymatters.org sourabh@usabilitymatters.org or 9490925945 (Sourabh Sharma)sourabh@usabilitymatters.org

14. Your Organization as Bronze Sponsor Amount: INR 25,000 Benefits Your Logo UMO2007 literature UMO(www.usabilitymatters.org) Website for EVER Your banner At the Conference (30 th Nov) 2 free registration passes to the event (worth Rs. 6,000) 1 free registration pass to the Workshops (Worth Rs. 2,000) Contact: sponsor@usabilitymatters.org or 9849301500(Kaladhar Bapu)sponsor@usabilitymatters.org sourabh@usabilitymatters.org or 9490925945 (Sourabh Sharma)sourabh@usabilitymatters.org

15. International Cartoon Contest Sponsor Amount: INR 1,00,000 Benefits Your Logo UMO2007 literature UMO(www.usabilitymatters.org) Website for EVER Press releases Your banner At the Conference back stage At the Conference (30 th Nov) At the workshops (1 st & 2 nd Dec) At the exhibition (1 st to 4 th Nov) 10 free registration passes to the event (worth Rs. 30,000) 5 free registration passes to the Workshops (Worth Rs. 10,000) Contact: sponsor@usabilitymatters.org or 9849301500(Kaladhar Bapu)sponsor@usabilitymatters.org sourabh@usabilitymatters.org or 9490925945 (Sourabh Sharma)sourabh@usabilitymatters.org

16. Bad Design Contest Sponsor Amount: INR 50,000 Benefits Your Logo UMO2007 literature UMO(www.usabilitymatters.org) Website for EVER Your banner At the Conference (30 th Nov) At the exhibition (1 st to 4 th Nov) 5 free registration passes to the event (worth Rs. 15,000) 2 free registration passes to the Workshops (Worth Rs. 4,000) Contact: sponsor@usabilitymatters.org or 9849301500(Kaladhar Bapu)sponsor@usabilitymatters.org sourabh@usabilitymatters.org or 9490925945 (Sourabh Sharma)sourabh@usabilitymatters.org

17. Value Proposition for sponsorship Driving your commitment towards User experience and Making Life Easy Gaining credibility amongst the Usability Community Taking first step towards ‘User Experience Economy’ Connecting to the huge pool of India Usability Community Enhancing the prospects of recruiting Usability Design and Engineering talent Attending and Listening to UX experts is invaluable to your Usability Designers/PMs/Technical writers/Developers

18. We sincerely thank our World Usability Day 2006 sponsors and Affiliates Sponsors Affiliates Lead PromoterGold SponsorSilver SponsorBronze Sponsor

19. Thank you Contact: sourabh@usabilitymatters.org or 9490925945,9951443856sourabh@usabilitymatters.org (Sourabh Sharma) Usability Matters Org.