1. May 15, 2009 Maria May Rambuski

2.  Milwaukee Wisconsin  The 5 W’s of Marketing 1. Why? Opportunities 2. Who? NACUFS members and beyond 3. Where? Midwest Airlines Convention Center 4. When? Tuesday, July – Saturday, July 11, 2009 5. What? Attendee expectations

3. 1. Product  “Your entire conference experience has been designed to help you celebrate your industry, connect with your peers, and return home with more ideas and enthusiasm than ever!” 2. Price 3. Place- Midwest Airlines Center 4. Public Relations  Press Kit  Welcome letter from the Mayor 5. Positioning  Competition

4.  General Sessions  Brochure - Interest Sessions  Conference Agenda - 23 rd Annual Jack Kempler Golf Outing -Hog Wild Street Party -Theodore W. Minah Dinner Awards Reception

7.  Sold Out!!!  Exhibitors- - Kellogg’s Food Away From Home, Kraft Foods, MARS Foodservices, National Peanut Board  New this year- - Natural/Organic section -Vendors: Eco-Products & Earthbound  Wiki

8.  Website provides online registration and a downloadable PDF 1. Conference 2. Hotel 3. Golf outing  Pricing Before DeadlineAfter Deadline General Member$595$680 Guest$395$475 Non-member$750$835

9.  Selling of ad space at the top of the website  U.S. Foodservice  Webpage

10.  Websticker.com  Postcard sticker direct mailer  $1015 for 1000 postcards  4-color vinyl print  example

11.  Press Kit  PenAgain Ergo-Sof pen  Farfromboring.com  2500 pieces at $2.80 per piece  dark blue, purple, orange, and yellow  one color and one location imprint

12.  Presenters, NACUFS board members, and VIP’s will each receive a silicone key board  Function keys are customizable to event and sponsor webpages  50 @ $23.99 per piece  One color one location imprint

13.  Example  Celebrate  Pricing: 1.) NACUFS Membership Directory -Full page $1,000 2.)Campus Dining Today -Full page $2,500

14.  NACUFS focus on college and university foodservice providers  Not the only professional foodservice association  PMA Foodservice Conference and Exposition in Monterey, California  July 24-26, 2009  Similarities

15.  Wiki

16. After assessing NACUFS’ national conference, a number of opportunities were revealed where the association can expand upon their current marketing efforts. However, the association’s event promises to provide a high level of quality and value to this summer’s attendees.