Aim: Promotional Tools Do Now: What is the first thing that you think of when you hear that a steak cost $ dollars.

What is Promotion? ◊Promotion is publicizing or advertising a product, service, or event with the goal of selling it ◊Promotion is information about a product, service, or event ◊The purpose of the information is to make the consumer want the product ◊People must know about something in order to want to buy it ◊**Best Buy and Home Depot with teaching centers** ◊Promotion is publicizing or advertising a product, service, or event with the goal of selling it ◊Promotion is information about a product, service, or event ◊The purpose of the information is to make the consumer want the product ◊People must know about something in order to want to buy it ◊**Best Buy and Home Depot with teaching centers**

Promotional Plan Referred to as the promotional mix ◊Personal Selling ◊Advertising ◊Publicity ◊Sales Promotion Referred to as the promotional mix ◊Personal Selling ◊Advertising ◊Publicity ◊Sales Promotion

Personal Selling ◊Personal selling is an in-person, face-to-face communication between a seller and a customer ◊It can be between a vendor and a business buyer ◊Con- Expense ◊Low amount of people you are reaching. ◊ ◊Personal selling is an in-person, face-to-face communication between a seller and a customer ◊It can be between a vendor and a business buyer ◊Con- Expense ◊Low amount of people you are reaching. ◊

Advertising ◊Paid communication between the product maker or seller and the audience or customer ◊Reaches larger amount of people but many are not your target market. ◊Paid communication between the product maker or seller and the audience or customer ◊Reaches larger amount of people but many are not your target market.

Publicity ◊Any free notice about a product, service, or event. ◊T.O. = Sharpie ◊ moments-in-monday-night-football-history/terrell-owens- sharpie-celebrationhttp:// moments-in-monday-night-football-history/terrell-owens- sharpie-celebration ◊Any free notice about a product, service, or event. ◊T.O. = Sharpie ◊ moments-in-monday-night-football-history/terrell-owens- sharpie-celebrationhttp:// moments-in-monday-night-football-history/terrell-owens- sharpie-celebration

Sales Promotion ◊Includes any action or communication that will encourage a consumer to buy a product because of price. ◊If people only buy your product because of price what does that say about your value of you product? ◊Target Layaway vs Lotus ◊ ◊Includes any action or communication that will encourage a consumer to buy a product because of price. ◊If people only buy your product because of price what does that say about your value of you product? ◊Target Layaway vs Lotus ◊

Activity ◊Working in groups of 2 or 3, present a promotional plan to the class demonstrating a product associated with sports ◊Make sure you use all four promotional plans ◊The objective is to convince the class to purchase the product ◊Remember, creativity sets you apart from your competitors!!! ◊Working in groups of 2 or 3, present a promotional plan to the class demonstrating a product associated with sports ◊Make sure you use all four promotional plans ◊The objective is to convince the class to purchase the product ◊Remember, creativity sets you apart from your competitors!!!