RSA Web Content Workshops - From Content To Conversation - by James Cherkoff
Purpose “You should go to this website because?”
Audience Web Writing Linking Images
Your Audience “Who Are They?”
People Talk Back “Whether you like it or not!”
Listening “Who is talking about you?”
Exercise
Surveys “Ask them what they want.”
Writing On The Web “Is it any different?”
Good Content “Is It Useful To Your Audience?” EntertainmentEducationInformation DebateNewsCommunity
Keep It Brief
“The 96 second window of opportunity…” ProBlogger How many words?
Get Organised
Opinion “What Do You Believe?” play
Conversational “Think Story.”
People “Big subjects, personal story.”
Titles People Browse In Search Engines Some people use RSS readers Regular Readers Scan Search Engine Optimisation Keep It Simple Grab Attention Meet A Need ie How To…. Describe The Article Use Key Words Mini-Ad For Your Work
Back Story “Behind The Scenes” play
Participation “Not Everyone” Bradley Horowitz, VP Product Strategy, Yahoo
Curate Others “And Create Less?”
Building An Audience “Getting Going” ‘Pillar’ or feature articles Frequency Easy domain name Leave thoughtful comments on other sites TrackBacks Comments & responding to comments Write articles for other sites Patience Linking To Others - carefully! Interact with readers eg Promote Offline Lists?
Why Are Links Important?
Inbound Links
How To Link
Exercise
Images
Copyright Attribution Google Images/ Flickr Original RSA Sharing with colleagues Curating Fellows Images Editing Images Photoshop
Images - Slides “As Media”
Images - Slide Show play
Images - Video “Keep It Simple.” play
Images - Video “Keep It Simple.” play
Images - Video “Keep It Simple.” play
Images - Video “Keep It Simple.” play
Images - You! “The Web Is Personal.”