1 Details of 4 Exciting New Technologies Presented by: Ma. Anna Corina G. Kagaoan Assistant Professor College of Arts and Sciences.

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Presentation transcript:

1 Details of 4 Exciting New Technologies Presented by: Ma. Anna Corina G. Kagaoan Assistant Professor College of Arts and Sciences

2 E-commerce Way of communicating your business using another medium –banners, ing invoices, executing transactions online. Way of creating a closer relationship with your customer – blogs, forums, negative sites. Way of making yourself accessible to your customer on their terms.

3 E-commerce Origins 1970 – EDI used for invoices and orders 1980 – ATMs, credit card acceptance 1990 – first true E-commerce sites hard goods: eBay, Amazon, Dell 2000 – soft goods: Napster, Travelocity, PayPal, downloads Beyond 2000 – mobile commerce, blackberry, cell phone internet access

4 E-commerce Affordability Website – free Search engines – free listed on local sites E-commerce – free PayPal.com, shopify.com, eBay.com, yahoo.com Search Engine – drive customers Create a customer experience – blogs, boards, downloads

5 MySpace, YourSpace, Web Space, Free Space. On the Inside For the Outside The Security In Between

6 MySpace in the Workplace Community Education Business Identity Interactive Advertising

7 YouTube A free web site which lets users upload, view, and share video clips. Site Content Movies TV clips Music videos Amateur content/videoblogging. "YouTube.com" domain name was activated on February 15, YouTube, Inc. is still a very small company with about 60 employees.

8 YouTube Origin Started by Chad Hurley, Steve Chen, Jawed Karim in a garage in Summer of 2006, YouTube one of the fasted growing websites on the internet. October 9, 2006, Google purchases YouTube for $1.65 billion. August, 2006, Every Music Video ever created Election, Candidates are using YouTube as an advertising outlet.

9 YouTube for Business? You need to use YouTube NOW! Nothing sells like a well made video Cost-effective “free” Embed video on your website Reach a younger market More popular then all TV websites Build your brand Direct tap to customers Training option for employees

10 Digital Signage The latest advertising medium. Outdoor LED signs. Television screens at airport. Potential for custom messages at each display. Dynamic content. A step up from printed media. Informs and entertains customers and employees.

11 Digital Signage History Printed Posters PowerPoint Standalone Software Dedicated Hardware Internet Based Service

12 Digital Signage Benefits Innovative Image. Decreases perceived wait time. Advertise lesser known products. Consistent message: all branches. Reinforces marketing campaigns. Get additional use of time consuming creative services. Can be low cost.

13 Opportunities May cross sell lesser known products. Increases customer retention: lower perceived wait time. Happier and productive staff. Subscription lowers capital expense. Eliminates banner/poster printing and delivery costs. Low IT charges once installed.

14 Content Considerations Shared among all locations? Education topics Promote community image Product/Promotions/Services What demographics/scheduling Staff recognition Introduce new products Approval process

15 A Reminder Repeated communication builds and sustains customer and employee relationships. Technology provides personalized communication for less cost. Combining multiple technologies provides better message retention to more viewers.