1. Types of Websites

2. 1. Web Portals
A site that helps users locate information that is dispersed throughout the Web.
A portal presents and organizes information regarding other sites. (Amazon not a portal b/c provide info only about its own products)
Offers services such as search engine, and news.

3. Examples of Web Portals
Google.com
Yahoo.com
AOL.com
MSN.com

4. 2. B2B (Business to Business)
Examples:
Bombardier
IBM

5. 3. B2C (Business to Consumer)
Goals when developing online sales:
Reinforcing the brand
Gaining customer’s trust and loyalty
Fulfilling consumer needs
Differentiating product from competition
Making shopping experience easy and enjoyable
Providing quality customer service
Discussion questions:
Have you shopped online? From where – what products? Good or bad experience?

6. Facts about E-Commerce (Update data)
Prevalence of e-commerce usage within various world regions (Miletsky pg. 299)
Most popular online purchases (Pg. 300)
How shoppers decide from which online store to buy online (Pg. 303)
Demographic Breakdown of online shoppers (pg. 305)
Reasons for shopping online (pg.305)
Perceived drawback of shopping online (pg. 306)

7. 4. C2C (Consumer to Consumer)
Consumers marketing and selling products directly to other consumers.
Examples: (FIND ARTICLES)
eBay.com (online auction site – takes small commission but little markup)
Craiglist.com (Web-based classified ads)
(Include interesting example of “Red Paper Clip – House)
Discussion question: Who has used these sites

8. 5. Social Media Sites
Sites that facilitate a user’s personal expression and interaction with others.
Advertising is the main source of revenue.
Sites include blogging capabilities, photo and video sharing, message boards, chat rooms and more.

9. Hybrid of e-commerce and social networking
Lockerz.com

10. Primary goal is to provide information
6. Informational
Primary goal is to provide information
Main source of revenue for commercial informational sites is advertising
Higher traffic rates will generate higher advertising rates.

11. Informational sites need to ensure that the information they provide is:
Interesting to target market
Updated regularly
Highlighted in a marketing campaign

12. Examples of Informational sites
Globe and Mail
Rotten tomatoes
WebMd

13. Main source of revenue for entertainment sites is advertising
Examples:
YouTube
Gaming sites