1. © 2004 Ken Baldauf, All rights reserved. E-commerce Transaction Processing Overview of Electronic and Mobile Commerce E-commerce Applications E-commerce Implementation Please turn your cell phone off.

2. © 2004 Ken Baldauf, All rights reserved. Transaction Processing Transaction Processing System (TPS): An information system that supports and records transactions. Transaction: an exchange or transfer of goods, services, or funds

3. © 2004 Ken Baldauf, All rights reserved. Transaction Processing The Transaction Processing Cycle

4. © 2004 Ken Baldauf, All rights reserved. MIS Report Pizza - 894 Brussel Sprouts - 0 Report Pizza - 894 Brussel Sprouts - 0 TPS Transaction Database Transaction Processing The Value of Transaction Processing  Storing data for Business Intelligence POS Terminal

5. © 2004 Ken Baldauf, All rights reserved. Transaction Processing Types of Transaction Processing Systems and Subsystems

6. © 2004 Ken Baldauf, All rights reserved. Overview of Electronic and Mobile Commerce

7. © 2004 Ken Baldauf, All rights reserved. E-commerce E-Commerce: systems that support electronically executed transactions E-Commerce landmarks  1970s-80s Electronic Data Interchange (EDI)  1990 First commercial provider of Internet access  1993 First Web browser, Mosaic, introduced  1994 Amazon is born

8. © 2004 Ken Baldauf, All rights reserved. E-commerce B2C: Business to consumer B2B: Business to Business C2C: Consumer to Consumer Which is used most?

9. © 2004 Ken Baldauf, All rights reserved. E-commerce

10. © 2004 Ken Baldauf, All rights reserved. The Buying Process 1. Realizing a need 2. Researching a product 3. Selecting a vendor 4. Providing payment 5. Accepting delivery 6. Using product support

11. © 2004 Ken Baldauf, All rights reserved. The Selling Process 1. Market research to identify customer needs 2. Manufacturing products or supplying services that meet customer needs 3. Marketing and advertising to make customers aware of available products and services 4. Providing a method for acquiring payments 5. Making arrangements for delivery of the product 6. Providing after-sales support

12. © 2004 Ken Baldauf, All rights reserved. Benefits of E-commerce Market Expansion http://www.farmyardnurseries.co.uk/

13. © 2004 Ken Baldauf, All rights reserved. M-Commerce Mobile Commerce: a form of e-commerce that takes place over wireless mobile devices such as SmartPhones.

14. © 2004 Ken Baldauf, All rights reserved. E-commerce Applications

15. © 2004 Ken Baldauf, All rights reserved. E-commerce Applications E-tail: Retail E-commerce  Lands’ End Lands’ End Online Clearing Houses, Web Auctions, and Marketplaces  eBay eBay B2B Electronic Exchanges  http://www.worldwideretailexchange.org/cs/en/in dex.htm http://www.worldwideretailexchange.org/cs/en/in dex.htm  http://www.covisint.com/ http://www.covisint.com/

16. © 2004 Ken Baldauf, All rights reserved. M-commerce Applications Cell Phone & Web  Purchase digital products such as games, music, programs, etc.  http://getitnow.vzwshop.com/html/home/index.jsp http://getitnow.vzwshop.com/html/home/index.jsp SMS Text Messaging  Advertising and gift certificates  http://www.dylanscandybar.com http://www.dylanscandybar.com Short-range Wireless Data Communication  Proximity payment systems  www.mzoop.com www.mzoop.com

17. © 2004 Ken Baldauf, All rights reserved. M-commerce Applications Music Phones Have Arrived! http://www.apple.com/itunes/mobile/

18. © 2004 Ken Baldauf, All rights reserved. M-commerce Applications Music Phones Have Arrived! Sony Ericsson S700i MP3 Phone

19. © 2004 Ken Baldauf, All rights reserved. E-commerce Implementation

20. © 2004 Ken Baldauf, All rights reserved. E-commerce Hosting Service Internet 30GB data transferred per month Domain Name www.mybiz.com www.mybiz.com 500MB Catalog Disk Space On-line Catalog Shopping Cart Secure Credit Card Processing Merchant Account

21. © 2004 Ken Baldauf, All rights reserved. Building Traffic The 3Cs Approach  Content  Community  Commerce Keywords & Search Engines Partnerships Marketing

22. © 2004 Ken Baldauf, All rights reserved. Electronic Payment Systems On-line Credit Card Transactions E-cash  www.paypal.com www.paypal.com Smartcards  Blue Blue

23. © 2004 Ken Baldauf, All rights reserved. International Markets Localization: translating the language and culture of Websites for use in other countries.

24. © 2004 Ken Baldauf, All rights reserved.

25. E-commerce Security Issues Identity Verification  www.verisign.com www.verisign.com Securing Data in Transit  SSL Spoofing http://news.yahoo.com/s/ap/20051030/ap_on_bi_ge/internet_banking_security http://e-banking.bendigobank.com.au/public/about_us/types_of_banking/types_e-banking_security_tokens.asp

26. © 2004 Ken Baldauf, All rights reserved. E-commerce Security Issues Phishing Denial of Service (DoS) Attacks Business Resumption Planning (BRP)

27. © 2004 Ken Baldauf, All rights reserved. Questions? Don’t forget to turn your phone back on!!