2. Presented by :
Ovesh Khatri (29)
Heramb Shere (55)
Pooja Salunkhe (50)
Ankita Sankpal (52)

3. What is Online Marketing?
Online Marketing is the marketing of products or services over the Internet & it ties together creative and technical aspects of the Internet, including design, development, advertising and sale

4. Internet Users By Country

5. Types of online marketing are :
Methods and Channels
Types of online marketing are :
Marketing
Blogging
Pay per click (PPC) marketing,
Social media marketing,
Digital Marketing
Viral Marketing

6. Marketing
marketing is promoting products through the use of
They are to build a large list of people you can and to write great s
The s should be packed with free value and they should move people to buy what you’re trying to sell

7. Blogging
Yet another but important and crucial marketing trend that has brought a huge aberration in our society
Blogger was launched in 1999 by three friends. Blogging as an ardent marketing tool has really blossomed in the last some years
Businesses, companies and even superstar now use blogging system for huge promotion

8. Pay per Click Marketing
You have to pay for PPC ads.
You target certain words and then when those words are searched for on a search engine such as Google your ad will appear.
You need to make sure you do your homework and find out how to effectively use PPC.
Otherwise you can easily lose a lot of money in a short amount of time.
But if you do learn how to use PPC effectively then you can make a lot of money just as fast

9. Social Media Marketing
Social media is very popular right now and it’s only getting more popular
You can tap into that popularity by using social media to sell your products

10. Digital Marketing
With regards to the Internet, this is the promoting of brands using all forms of online digital advertising channels to reach consumers
This includes video channels, Internet Radio, mobile phones, display or banner ads, digital outdoors, and any other form of digital media.

11. Viral Marketing
Marketing techniques that use social networks to produce an increase in brand awareness or achieve other marketing objectives (such as product sales) through self-replicating viral processes.
Viral promotions may take the form of video clips, interactive Flash games, ebooks, images, or even text messages.

12. India’s Best Marketing Companies.
Rank
Company Name 1
Vodafone 2
Bharti Airtel 3
Hindustan Unilever 4
Cadbury 5
Coca-Cola India 6
PepsiCo 7
ITC 8
Sony India 9
Tata Motors 10
Samsung Electronics 11
Nokia 12
Idea Cellular

13. How the Online Marketing Industry Is Impacting Local Businesses
Grow from $27.1 billion in 2011 to over $42.5 billion in 2015
The search engine marketing industry is projected to reach over $22 billion by the end of 2012, a 19 percent increase from $19.3 billion last year
74 percent of small businesses find online networking to be just as valuable as 58 percent reporting they struggle to find value in using Facebook to promote their brand or don't have a page at all number of companies struggling to take advantage of online resources

14. Marketing Strategies Pull marketing:
Websites and blogs are pull strategies
Build websites & Blogs
Company’s social media profiles
long-term success
the company tries to draw in customers through different kinds of advertising, such as TV ads, online banner ads and social media
Online banner ads, and radio and TV ads are other forms of pull marketing.

15. Marketing Strategies Push Marketing: Email Campaign
Certain offers through your social media profiles
Companies may push information and promotional material directly to end users through or fliers to generate demand
Create an database of potential customers and send them product announcements and promotions directly

19. Advantages of Online Marketing
Convenience
Reach
Cost
Personalization
Relationships
Social

20. Disadvantages of Online Marketing
Illegal or unethical practices
To much competition
Not yet embraced by all people

21. Internet Marketing in India – Challenges
Governance, laws and regulations
Cultural issues
Lack of technical infrastructure
Marketing philosophies & channels
Online shopping worries
Fear factor
Unreliable delivery mechanisms
Credit card fraud and usage:

22. MARKETING FUTURE
Clearly, the strengths of the Internet as a marketing medium far outweigh the negatives
Companies grappling with the issue of whether to market via the Internet are already behind
Companies attempting to build a coherent Internet marketing strategy must begin to believe that the Web is likely to be the center of their marketing future, not simply an adjunct to traditional marketing methods

23. THANK
YOU