Who are they?

Influences Who influences what you do? – put your hand up if sometimes your thoughts or actions are influenced by:  Your parents/guardians  Your friends  Your brothers and sisters  Your teachers  Celebrities  Your enemies  Things you saw in the newspapers/magazines or online? Who / what else?

Think about the choices you have made so far today. Who or what influences your decisions about : What you eat ? What you wear (when you are not in school uniform)? What TV programmes you watch? Where you go when you want to be with friends? Who you are friends with? What music you listen to? Who you fancy?

£3.000,000,000 The amount of money that young people have to spend on products each year

Buying In your group each student thinks of one thing that they bought for the first time during the last year Ask someone to scribe for the group and note down all the reasons each of you choose that particular item to buy How many of your buying decisions were influenced –By the advertising (how/why)? –by family and/or friends (who/how)?

Using humour in advertising

Using Music in Advertising Who knows which song is played in this product’s advertisement?

Using ‘excitement’ in advertising

Using being cool / popular in advertising

“It’s like this, you know. It’s hard being different, I just want to be like all my mates. I like the way they look and the things they do so I try and get the same stuff. I want to look good. It’s my choice really but I do care about what they think” - teenage boy

Homework 1.Find an advert you like, either from a magazine or newspaper or downloaded from the internet. 2.Using the sheet ‘It’s in the mind’ analyse the advertisement and the way the advertiser is trying to sell the product. 3.Bring this to next lesson and be ready to share your ideas with the class.