1. Advertising and Persuasion

2. Today we will learn…
that businesses and manufacturers advertise to persuade us to spend our money
that there are different ways of persuading us to spend money

3. What were your favourite Christmas adverts this year?
Why did you like these particular adverts?
What was being advertised?
Did the advert make you or your family buy the product?
Have you ever bought something just because you saw an advert?

4. What is the purpose of advertising?
To entertain us
To persuade us to spend our money
To give information
To promote brand names and designer labels

5. Where else can we see advertising?

6. How do adverts persuade us to spend our money?
Tells a story
Free gifts
This is the BEST!!
Play a game
Music
Humour
The BIG promise
Buy ONE, get ONE free!
Famous people recommend or use this product
Repetition of the advert
Well know animation characters
Special film effects

7. Who else can persuade us to spend our money?
Sales people in shops
Friends
Family members

8. How does it make you feel?
If your friend tries to persuade you to spend your money?
If you try to persuade a friend to spend their money?
What words describe those feelings?

9. Think before you buy!
Find out more about the products before you buy them:
Ask questions… don’t believe everything you are told
Research and compare prices online and in shops
Visit a shop to look at the product

10. So today we have learnt…
how to identify different kinds of adverts and how they can persuade us to buy their products
that friends, family and shop assistants can persuade us to spend money too
how to make informed choices when spending money