Beer Production Value Chain

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Presentation transcript:

Beer Production Value Chain Jim Neyhard Ag Bm 497a Spring 2003

History One of the oldest recorded food products Localized types and flavors Monasteries help to commercialize beer

History Beer is a cultural product Germans and their lagers English and their ales Immigrants bring beer knowledge to New World Commercial breweries take hold by 1850’s Prohibition 1993 Beer sales reach $45 billion

Production Basic ingredients: malt, hops, yeast, water Quality of inputs determines quality of beer Fermentation: lager vs. ales Packaging developments Transportation developments Take a tour: www.grolsch.com

Packaging and Transportation

Distribution The Beer Game Prohibition World Markets

Marketing Regulations Tastes and Preferences Market Segments

Final Thoughts….