1. Beer: A Product Price Profile
Russell Howard

2. Beer is a fermented alcoholic beverage brewed from malt and flavored with hops. Beer is sold in many different forms, including, bottles, cans, and kegs. The beer industry itself is dominated by three companies, Anheuser-Busch, Miller Brewing, and Coors Brewing Co. These three companies control 80.7% of the domestic market share
Beers place in the vertical product chain is differentiated into a 3 tier system with breweries, wholesalers, and retailers.

3. Source: www. ers. usda. gov/Data/FoodConsumption/Spreadsheets/beverage
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4. Source: http://www. progressivegrocer

5. Sources: www. progressivegrocer
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6. Sources: www. progressivegrocer
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7. Beer has to compete in the alcoholic beverages market
Beer has to compete in the alcoholic beverages market. Generally accepted substitutes include wine and distilled spirits. The entire industry is worth billion dollars at the retail level
Share of Total Beverage Alcohol Retail Dollar Sales
Retail Dollar Sales
Share of Total Beverage Alcohol Volume
Consumption
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