Philippine Tourism: Breaching Three Million Arrivals and 40% Growth in Tourist Spend for 2007 Sec. JOSEPH H. DURANO Department of Tourism Sec. JOSEPH H. DURANO Department of Tourism

YoY Growth Rate (%) Source of Data: Arrival/Departure Cards and Sea Manifests Visitor Sample Survey at International gateways Visitor Arrivals to the Philippines, (In Millions) -8.2%-9.8%7.6%-1.3%20.1%14.5%8.4%8.7% The 2007 has been a breakthrough for Philippine tourism as healthy growth in visitor arrivals was recorded. Trend Line

For the first time ever, foreign expenditure posted a hefty growth of 40.99% to reach US$4.885 Billion. YoY Growth Rate %-19.27%1.01%-12.49%30.74%12.32%54.96%40.99% Source of Data: Arrival/Departure Cards and Sea Manifests Visitor Sample Survey at International gateways Visitor Expenditure in the Philippines, (In US$ Billion) Trend Line

The Department of Tourism’s ultimate goal is to attract not only more tourists, but also higher value visitors that stay longer and spend more generating more opportunities for the country.

Foreign and local investors have invested in key tourist destinations in Cebu, Boracay, Bohol, Negros Oriental, Bicol and Palawan.

International airlines have already announced new regular and charter flights not only to Manila but also to key tourist destinations. New Iloilo Airport New Bacolod (Silay) Airport Project Cost: Php8.759 BProject Cost: Php5.751 B

One of the main achievements of the DOT is the consolidation of global market portfolio to sustain growth in core markets. YoY Growth Rate (%) Source of Data: Arrival/Departure Cards and Sea Manifests in major international gateways and sea ports. Top Markets of the Philippines, 2007

The Philippines continued to shine in the highly competitive scuba diving arena in Europe and India strengthening its position as one of the best water sports destinations. Percent Increase in Strategic Markets, /2006 Growth Rate 20.4%24.4%8.7%23.6%18.7%21.2%16.3%24.0%28.8%128.9%

The DOT will continue to lead, coordinate and nurture initiatives from the private and public sectors.

Tourism Sector Level Value Chain Awareness and Perception of the Philippines Tour Package Acquisition Transpor- tation/ Air Flight Accom- modation Delivery and Tourist Satisfaction Awareness and perception of the Philippines Sales channels Travel agents Air accessibility and airports Hotel capacity and utilization Tourist satisfaction levels Quality and value of tourist products and services All elements to be tracked and measured by the DOT

The DOT will target US$ 5.8 Billion in tourist spend in 2008, surpassing two years earlier the medium term goal of US$ 5.0 Billion in 2010.

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