NAGE Communications Report 2015  Adair Gregory  Mary Sheehan  Lisa Smith  Tara Lane  Judy Norton  Ryan O’Leary

What’s New and Where We’ve Been  2 new additions to the Communications team  Judy Norton – Communications & Social Media Specialist  Ryan O’Leary – Federal Legislative Assistant & Communications Specialist  Increase in Production  Scratching the surface of our blast capability  Expanding our video production capabilities  Increases in member driven news  Newsletters for our larger locals

Increased Production  Larger staff = more stories  Averaging 2.4 stories a day on NAGE.org and sister sites  Every 2 weeks completely new set of slides / stories on every site  Bravo! NAGE State, Trial Court & IAEP / NAGE EMS  Almost there – NAGE.org, NAGE Federal (VA, Army, Navy, AF, VA, FAA)  Needs improvement: IBPO / IBCO  The Margaret Thompson Model  Increased communications with NAGE National yields better results  WE WANT TO READ ABOUT YOUR LOCAL!!

Expanding our Blast Capabilities  The Goal: Get the most relevant info to the most members  Sent over 100,000 s since the last e-board meeting  Utilization of member lists  We need information from Presidents ( s)  Newsletters  Trial Court Case Study

Raiding Unions and Campaigns  Joe Gaetano – two pronged approach  IAEP  Manatee County  We provide a top notch product – Stress our strengths & transparency

Social Media TO INFINITY & BEYOND

A New Strategy…  A new social media strategy was implemented in October  Assigned communications staff to Local Presidents and began conducting Web Content meetings.  Expanded communications team.  Created specific goals to grow our online presence.  Increase frequency of online posts and updates  Expand our audience via Facebook

Posting consistently directly relates to gaining an audience…

August-September 2015 vs. October-November 2015 Goals:  Post 50% more content.  Gain 50% more followers. Results:  Posted 240% more content.  Gained 196% more followers.

Facebook Audience Growth

Post Reach: 4,926 in One Week NAGE Facebook PageIAEP Facebook Page

IAEP Posts: 1,905 people reached. 50 visits to NAGE.org 1,011 people reached in a day. 66 clicks, 4 shares.

NAGE Post: 565 People Reached 24 likes, Comments & Shares 34 Post Clicks

Impact of Social Media  Our increase in content and followers: 1. Brought more users to NAGE.org 2. Increases brand visibility  Shares – organic and authentic brand marketing. 3. Strengthens our relationship with members  Messages – direct conversation.  The more we post, the better.

Rebranding Efforts

What Do NAGE Members Want?  Pay  Job Security  Retirement  Healthcare  Dental  Average NAGE member 50 years old Female

How to Get Our Brand Out  Website  More stories better quality  Increased tailoring  Direct mail (issue based, 1 per month)  T station Advertizements  Facebook