Unit-IX Samples sampling measurement tools, instruments.

Slides:



Advertisements
Similar presentations
Key Steps to running a survey. Aims and Objectives Have clear aims and objectives for the project. Ensure you know what you want to get out of the survey.
Advertisements

Market Research Ms. Roberts 10/12. Definition: The process of obtaining the information needed to make sound marketing decisions.
2.06 Understand data-collection methods to evaluate their appropriateness for the research problem/issue.
Research methods – Deductive / quantitative
Introduction to Research Methodology
Chapter 3 Doing Sociological Research 1. Sociology & the Scientific Method The research process: 1.Developing a research question 2.Creating a research.
Chapter 13 Survey Designs
Experimental Methods What is an experiment? Manipulation of one or more variables by the experimenter to determine the effect of this manipulation on another.
Principles of Marketing
Chapter 29 conducting marketing research Section 29.1
Survey Designs EDUC 640- Dr. William M. Bauer
Turning Marketing Information into Action: Marketing Research Chapter 8.
MGT-491 QUANTITATIVE ANALYSIS AND RESEARCH FOR MANAGEMENT OSMAN BIN SAIF Session 14.
5.04 Discuss the Consumer Research Process. Consumer Research  Consumer research is used to gather information in order to know what consumers want and.
Business and Management Research
Power Point Slides by Ronald J. Shope in collaboration with John W. Creswell Chapter 13 Survey Designs.
Power Point Slides by Ronald J. Shope in collaboration with John W. Creswell Chapter 13 Survey Designs.
Chapter 33 Conducting Marketing Research. The Marketing Research Process 1. Define the Problem 2. Obtaining Data 3. Analyze Data 4. Rec. Solutions 5.
McGraw-Hill © 2006 The McGraw-Hill Companies, Inc. All rights reserved. The Nature of Research Chapter One.
Chapter 9 Marketing Research And Information Systems
Primary Research. Purpose  To understand the qualitative and quantitative methods commonly used in primary research.
RESEARCH IN MATH EDUCATION-3
Evaluating a Research Report
Data Collection Methods
Chapter 29 conducting marketing research Section 29.1
The Research Enterprise in Psychology
Introduction to research methods 10/26/2004 Xiangming Mu.
Wade/Tavris, (c) 2006, Prentice Hall How Psychologists Do Research Chapter 2.
Quantitative and Qualitative Approaches
 Descriptive Methods ◦ Observation ◦ Survey Research  Experimental Methods ◦ Independent Groups Designs ◦ Repeated Measures Designs ◦ Complex Designs.
Sociologists Doing Research Chapter 2. Research Methods Ch. 2.1.
1 Learning Objectives: 1.Understand data collection principles and practices. 2.Describe the differences between collecting qualitative and quantitative.
8. Observation Jin-Wan Seo, Professor Dept. of Public Administration, University of Incheon.
DATA COLLECTION DATA COLLECTION Compilation and interpretation of primary and secondary sources of information. The integration of different sources will.
Nursing research Is a systematic inquiry into a subject that uses various approach quantitative and qualitative methods) to answer questions and solve.
Marketing Research Approaches. Research Approaches Observational Research Ethnographic Research Survey Research Experimental Research.
Sociological Research Methods. Survey Research - Interview - Questionnaire - Closed- end Questions - Open- ended Questions.
Happy Wednesday! You will have a little time to put your posters together.
Qualitative and Quantitative Research Methods
CHAPTER 3: METHODOLOGY.
Methods of Data Collection Survey Methods Self-Administered Questionnaires Interviews Methods of Observation Non-Participant Observation Participant Observation.
Sociological Methods. Scientific Method  Sociologists use the scientific method to study society  Definition – systematic, organized series of steps.
Research Methods in Psychology Introduction to Psychology.
Conducting Marketing Research Chapter 29. Sec – The Marketing Research Process The steps in conducting marketing research The difference between.
Consumer Behavior, Ninth Edition Schiffman & Kanuk Copyright 2007 by Prentice Hall Chapter 2 Consumer Research.
Data Collection Technique and Tools Prepared by/Dr.Amira Yahia.
Selecting a method of data collection. Qualitative and Quantitative Research Qualitative research explores attitudes, behavior and experience through.
Chapter 29 Conducting Market Research. Objectives  Explain the steps in designing and conducting market research  Compare primary and secondary data.
Chapter 10 (3.8) Marketing Research.  What is Marketing Research? Marketing research is the systematic design, collection, analysis, and reporting of.
1 KULIAH 2B Survey Design PM Abdul Majid Ismail Ir.M Nawawiy Ir.Dwira.
Research Design. How do we know what we know? The way we make reasoning Deductive logic Begins with one or more premises, reasoning then proceeds logically.
Chapter 2 Sociologists Doing Research. Research Methods Survey Research Survey – Research method in which people are asked to answer a series of questions.
CHAPTER 4: HOW PSYCHOLOGISTS USE THE SCIENTIFIC METHOD.
Planning my research journey
DATA COLLECTION METHODS IN NURSING RESEARCH
Economics-VII (Research Methodology) Topic-Data Collection
Developing a Methodology
2.06 Understand data-collection methods to evaluate their appropriateness for the research problem/issue.
Chapter 2 Sociological Research Methods
3 Doing Sociological Research
Consumer Research.
Business and Management Research
© 2012 The McGraw-Hill Companies, Inc.
Why Is Marketing Research Important?
SOCIOLOGY RESEARCH METHODS.
Business and Management Research
Features of a Good Research Study
Why Is Marketing Research Important?
2.06 Understand data-collection methods to evaluate their appropriateness for the research problem/issue.
Presentation transcript:

Unit-IX Samples sampling measurement tools, instruments

Objectives: Define the term population sample and sampling. Identify and select various soft wares to calculate sample size according to particular type of research. Discuss types of measurement tools for collecting data from quantitative, qualitative and outcome research. Differentiate between interview guide and interview schedule

Measurement tools Measurement tools are instruments used by researchers to aid in the assessment of participants. The instruments are used to measure or collect data on a variety of variables ranging from physical functioning to psychosocial wellbeing. Types of measurement tools include scales, interviews, structured questioner and informal observations.

Data collection Data collection is precise, systematic, gathering of information relevant to the research purpose or the specific objective, questions, or hypotheses of a study. Measurement is a research tool. Scientific problem solving involves four steps 1. Developing the problem; 2. Formulating the hypotheses; 3. Gathering the data; 4. Analyzing and interpreting results.) Step 3 necessitates an understanding of measurement

Study variables are measured by a Variety of techniques Mail, Telephone, Face to face interviews Hospital records Self-administered Before writing the questions, the researcher must decide which of these methods will be used.

1. Sources of Data 2. Form of Data 3. Amount of Data 4. Accuracy/Reliability of Data 5. Design Fit

Sources of Data Two broad categories: 1. Primary Data = information obtained exclusively for current research 2. Secondary Data = archival or previously recorded information

Advantages of Primary data Collection Based on researcher's need Control over measurement selection and execution

Advantages of Secondary data collection Little cost or time required to access data Not confined to immediate level or unit of analysis

Form of data Self-Report Data Subject provides account of attitude, opinion, memory, personal characteristics, or circumstances Examples: Surveys/Questionnaires Interviews

Amount of Data Determine amount of data needed to conduct study Data sources, time periods, and number of participants (sample) Involves sampling techniques

Archival Data Previously collected data Examples: Prior research Procedural documents

The data related to a study focus can be collected from the following means:  Questionnaire  Checklist  Interview  Observation  Records  Experimental Approach

Use validated questioner from of other research that similar topics Find out through literature review about similar topics Do not include questions those questions which you ‘just like to know’

Open-ended response Allow subjects to answer the question, without any restrictions imposed by the questionnaire's designer.

Close-ended response Limits the answers which subject gives, requiring a choice of one or more of the answers provided by the questionnaire. Example: there has been a great deal of concern about the rising cost of food. How do you handle the problem of rising food cost?”  purchase cheaper types of foods  Substitute other types of food in your diet  Purchase large amounts of items which is on sale  Eat at restaurants less  Invite fewer people over to eat a meal at your house

Checklist These are items that comprise several questions on a topic and require the same response format.

Interview

Interview Guide

Interview Schedule A interview schedule is a interview with pre-coded question to produce quick and easy quantitative data which is high in reliability. A set of questions which are asked by interviewer and filled in on the given space in a face to face interaction with another person.

Records A record refers to all the numbers and statistics that institutions, organizations and people keep as a record of their activities. Sources 1.Census data 2.2. Educational records 3.3. Hospital/clinic records

Experimental Approach A powerful design for testing hypothesis of causal relationships among variables. Researcher controls the independent variable & watches the effect on the dependent variable. Two Groups of Experimental Approach 1.Treatment / Experimental group 2. Control group

Thank you ?