1 Tampa Bay HealthCare Collaborative Getting a Better Return on Investment (ROI) for your Corporate or Community Health Fair.

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Presentation transcript:

1 Tampa Bay HealthCare Collaborative Getting a Better Return on Investment (ROI) for your Corporate or Community Health Fair

2 Assessment & Engagement: Why and How? Michael Loyal System Marketing Manager-Physicians BayCare Health System

3 Health Risk Assessments Objectives Prevention, Early Detection & Wellness Increase use of online Health Risk Assessment Brand Awareness Patient Volume Strategic Partnerships Implementation Strategies Phase 1 Implementation Awareness Utilization Phase 2 Engagement

4 YourHealthRisk.org

5 13 Clinical Topics - Heart Aware- Cancer Aware – Colon - Stroke Aware- Cancer Aware – Prostate - Vascular Aware- Cancer Aware – Breast - Diabetes Aware- Weight Aware - Lung Aware- Spine Aware - Sleep Aware- Joint Aware -Cancer Aware - Lung

6 YourHealthRisk.org Promotion – “7 Minutes Could Save Your Life” Newspaper Radio Outdoor Online Social Media Google AdWords Newspaper Ad Outdoor Board

7 Sleep Aware

8

9

10 Sleep Aware

11 Sleep Aware

12 YourHealthRisk.org Engagement At Risk/PhysicianAt Risk/No Physician Not At Risk/PhysicianAt Risk/No Physician

13 YourHealthRisk.org

14 YourHealthRisk.org Results 106,665 Unique Visitors 15,000 submitted HRAs Most Submitted HRAs Heart – 3,807 Colon Cancer – 2,450 Spine – 1,340 ROI

15 YourHealthRisk.org Phase II Employer Engagement

16 YourHealthRisk.org Phase II Consumer Engagement

17 YourHealthRisk.org Phase II Consumer Engagement Geo-targeted Physician Referrals Direct Response Preferred Access