An Integrated Approach SEM and SEO Solutions

Agenda Company Overview Why enquisite? Case Example SEM/SEO Life Cycle Management This document and information is confidential and proprietary. No distribution without written permission of Metamend. © Metamend Software & Design Ltd., 2006.

Founded in 1998 SEO clients in over 60 countries Recognized by Microsoft as the World Leader Focused – SEO and SEM Marketing Successful – clients rank at or near the top for relevant queries All about customers, not traffic Delivers ROI Metamend Inc.

Why enquisite? Today - no tools to accurately track search performance –Active query method violates search engines’ “Terms of Use” –Market trend statistics are typically samples or based on limited data -Tomorrow - enquisite –100% accurate & complies with search engines’ “Terms of Use” –Marketers will be able to easily & accurately measure campaigns –Marketers will be able to provide clients with exact results –Market trend reports will be based on scientific, comprehensive data samples

Organic Search Drivers Search marketing will continue growing rapidly because it works The opportunity in organic search is much greater than pay-per-click 88% of search traffic is organic, only 12% is pay per click

First Time Visits Critical to get first time visitors’ attention, & then have them bookmark Organic search drives 10x more qualified customers than PPC Understanding organic search traffic & user intent is enquisite ‘s analytics

Curing the Pain Mainstream marketers are in early adopter stage; they need to measure results Pay per click is more easily budgeted and measured according to conventional marketing ROI requirements (i.e. click = small payment) Marketers want to include organic search in their online marketing campaigns, but objective metrics for measuring organic search have been non-existent to date, and this has hindered broad adoption of organic search campaigns enquisite solves this problem!

SEM Space

Case Study - Pharmaceutical Pharmas sell molecules to government agencies that do final distribution Pharmas have poor knowledge of how drugs are distributed and what other diseases are being treated in communities This marketing predicament leads to broad, untargeted promotions, resulting in costly and inaccurate campaigns Pharmas contract market studies at a cost of $25K per community of 75,000 people to discover consumer demands, but by regulation they are limited to gathering very general info When people are ill they almost always turn to the web to attempt self-diagnosis Medical sites are predominantly online pharmacies and resource sites. Both these groups are highly motivated, for different reasons. enquisite allows these groups to understand their stakeholder bases, and improve online marketing campaigns Aggregating data from these sites allows enquisite to prepare highly detailed market studies on every community – a very healthy revenue opportunity, which also has a direct consumer benefit – get the proper treatments faster from your MD Pharmaceutical corporations planning targeted promotional campaigns

Case Study – Pharmaceutical Features Phrase comparison between engines Geographic location to ZIP level Search volumes and activity Compare against industry Track all internal products Track keywords Benefits Tune campaigns to communities Demographic breakout to any level Greatly reduce study costs Track results of specific campaigns Track effectiveness of campaigns Understand trends in diff regions Compare internal product perform Discover where different diseases occur, and identify environmental factors

SEM/SEO Life Cycle

Analytics & Services - Integration

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Questions? This document and information is confidential and proprietary. No distribution without written permission of Metamend. © Metamend Software & Design Ltd., 2006.