An Introduction to Media Literacy The Five Core Concepts.

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Presentation transcript:

An Introduction to Media Literacy The Five Core Concepts

Hippo Announcement What was the purpose? What did you learn?

What articles of your clothing would qualify as media? How do you feel about wearing clothes that help others communicate a message? In what ways might your clothing be both media and an expression of your personal identity?

What is media literacy? Media literacy is the ability to understand how the media work, how they convey meaning. Characteristics of mass media: 1.Media convey messages through visuals, language, and/or sound. 2.Media messages are mass-produced for a mass audience and are mediated by some form of technology. 3.Producers of media messages are not in the same physical space as the receiver(s) of those messages.

Examples of mass media: radio television newspapers magazines the internet movies cell phones iPods or mp3 players video and computer games, recorded music billboards and other kinds of advertising (including words or images on clothing, signs in stores or sports stadiums, food packaging) posters and flyers political communications likes buttons, bumper stickers, and robocalls books school newsletters, maps money

Media Literacy: Key Concepts Key WordKey ConceptKey Question 1 AuthorshipAll media messages are "constructed."Who created this message? 2 Format Media messages are constructed using a creative language with its own rules. What creative techniques are used to attract my attention? 3 Audience Different people experience the same media message differently. How might different people understand this message differently from me? 4 Content Media have embedded values and points of view. What lifestyles, values and points of view are represented in; or omitted from, this message? 5 Purpose Most media are organized to gain profit and/or power. Why is this message being sent?

Camera Angles A close-up only shows part of a subject usually in great detail.

Camera Angles A long shot often establishes the scene (car driving up to a hotel or an overview of a city).

Camera Angles A medium shot shows the whole subject.

Considering Camera Angles How does the use of various camera angles convey meaning? Does it enhance or take away from the message?