1. Media Literacy: A Hands-On Workshop for Youth Educators 4-H Program Management Day December 13 th 2005 Michelle Arganbright Washington State University

3. www.uvm.edu/~tstreete/semiotics_and_ads

4. Media Literacy – What is it? The ability to access, analyze, evaluate, and create media in various forms Understanding media’s ability to shape one’s worldview, self-concept, and perceived norms, and how it’s done. The ability to access, analyze, evaluate, and create media in various forms Understanding media’s ability to shape one’s worldview, self-concept, and perceived norms, and how it’s done.

5. Existing Research - Summary Youth ages 8-18 spend 6.5 hrs/day with media Correlations between consumption and… Aggression Sexual attitudes and behavior Body image Perceived norms Expectancies Notions of masculinity and femininity “Worldview” Youth ages 8-18 spend 6.5 hrs/day with media Correlations between consumption and… Aggression Sexual attitudes and behavior Body image Perceived norms Expectancies Notions of masculinity and femininity “Worldview”

6. Existing Research – Cont’d Degree of value and/or trust placed on the media matters Media ranks highly as information source, particularly regarding sex and sexuality Media literacy interventions shown to decrease positive expectancies toward risky behaviors, and to realign perceived norms Degree of value and/or trust placed on the media matters Media ranks highly as information source, particularly regarding sex and sexuality Media literacy interventions shown to decrease positive expectancies toward risky behaviors, and to realign perceived norms

7. Media Literacy Applications Practicing the Process

8. 5 Core Concepts Center for Media Literacy www.medialit.org All media are “constructed.” Media are constructed using a creative “language” with its own “rules.” Different people experience the same media message differently. Media have embedded values and points of view. Media are (usually) organized to gain profit and/or power. All media are “constructed.” Media are constructed using a creative “language” with its own “rules.” Different people experience the same media message differently. Media have embedded values and points of view. Media are (usually) organized to gain profit and/or power.

9. 5 Key Questions Center for Media Literacy www.medialit.org Who created this message? What techniques are used to attract my attention (or to shape my response)? How might different people understand this message differently from me? What lifestyles, values, and points of view are represented in, or omitted from, this message? Why was this message sent? Who created this message? What techniques are used to attract my attention (or to shape my response)? How might different people understand this message differently from me? What lifestyles, values, and points of view are represented in, or omitted from, this message? Why was this message sent?

10. Music Video YoungBloodZ – “Presidential”

11. Cosmogirl & TeenVogue, Dec ‘05Ellegirl, Dec ‘05

12. Maxim, Dec ‘05

13. Bacardi and Cola Commercial

14. Summary What Have We Learned?

15. The Basics Definition 5 Key Concepts and Questions Applicable to any form of media To have credibility with youth, you must familiarize yourself with “their” media Definition 5 Key Concepts and Questions Applicable to any form of media To have credibility with youth, you must familiarize yourself with “their” media

16. Resources Center for Media Literacy www.medialit.org Alliance for a Media Literate America www.amlainfo.org Media Education Foundation www.mediaed.org PBS TeacherSource www.pbs.org/teachersource Teen Health and the Media depts.washington.edu/thmedia “Flipping the Script” www.justthink.org/flippingthescript Center for Media Literacy www.medialit.org Alliance for a Media Literate America www.amlainfo.org Media Education Foundation www.mediaed.org PBS TeacherSource www.pbs.org/teachersource Teen Health and the Media depts.washington.edu/thmedia “Flipping the Script” www.justthink.org/flippingthescript

17. Questions and Comments? Thank You! kistler@wsu.edu