1. Media Literacy But it must be true, I saw it on Jerry Springer and heard it on the World Wide Web!

2. What is Media Literacy? A framework to access, analyze, evaluate and create messages in a variety of forms from print to video to the Internet. A framework to access, analyze, evaluate and create messages in a variety of forms from print to video to the Internet.

3. Media Literacy Builds an understanding of the role of media in society, as well as essential skills of inquiry and self expression necessary for citizens of a democracy. Builds an understanding of the role of media in society, as well as essential skills of inquiry and self expression necessary for citizens of a democracy.

4. 5 Key Questions

5. WHO created this message?

6. WHAT techniques are used to attract my attention?

7. HOW might different people understand this message differently from me?

8. WHAT lifestyles, values, and points of view are represented in or omitted from this message?

9. WHY was this message sent?

10. Five Core Concepts All media messages are constructed. All media messages are constructed. Media messages are constructed using a creative language with its own rules. Media messages are constructed using a creative language with its own rules. Different people experience the same message differently. Different people experience the same message differently. Media have embedded values and points of view. Media have embedded values and points of view. Media messages are constructed to gain profit and/or power. Media messages are constructed to gain profit and/or power.

11. Are You Media Literate? Do you ask yourself? WHO created this message? WHO created this message? WHAT techniques are used to attract my attention? WHAT techniques are used to attract my attention? HOW might different people understand this message differently from me? HOW might different people understand this message differently from me? WHAT lifestyles, values, and points of view are represented in or omitted from this message? WHAT lifestyles, values, and points of view are represented in or omitted from this message? WHY was this message sent? WHY was this message sent?