Chapter 3 Learning Objectives

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Presentation transcript:

Chapter 3 Learning Objectives Hofstede’s Model Implications of Cultural differences for doing business globally Disney in France

Chapter Focus What is culture/ Focus on differences in: Social structure. Religion. Language. Influence of education. Discuss cultural change.

Chapter 3 What is culture? The culture has been defined a number of different ways. We will view culture as a system of values and norms that are shared among a group of people and that when taken together constitute a design for living.

The Determinants of Culture Social Structure Religious and Ethical Systems Language Education

Hofstede’s Model Power Distance Individualism versus Collectivism Uncertainty Avoidance Masculinity versus Femininity

Limitations of the Model Many countries have more than one culture Cultural bias of the team Research based on a single industry Culture constantly changes

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