1. Communication, Culture, and Identity
CMN 125

2. Chapter Goals Recognize and Understand the Complexity of Culture
Identify Reasons for the Importance of Intercultural Communication
Explain the Obstacles to Achieving Intercultural Effectiveness
Employ Strategies to Improve Intercultural Communication

3. Intercultural Communication Defined
“...communication between and among individuals and groups whose cultural backgrounds differ.”
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Journal of Intercultural Communication

4. Defining Culture Culture is Learned Culture Creates Community
Co-Cultures
Culture Clash
Culture is Multileveled
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5. Why Study Intercultural Communication?
Technological Imperative
Demographic Imperative
Economic Imperative
Global Village
Outsourcing

6. Why Study Intercultural Communication?
Peace Imperative
Self-Awareness Imperative

7. Dimensions of Culture Individualism-Collectivism High Context Cultures
Low Context Cultures

8. Dimensions of Culture Masculinity-Femininity Masculine Cultures
Feminine Cultures

9. Dimensions of Culture Distribution of Power
High Power Distance Cultures
Caste Systems
Low Power Distance Cultures

10. Dimensions of Culture
Uncertainty Avoidance

11. Challenges to Intercultural Communication
Ethnocentrism
Stereotyping
Anxiety and Uncertainty
In-Group
Out-Group
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12. Choices for Intercultural Communication
Know Your Biases and Stereotypes
Tolerate the Unknown
Practice Cultural Respect
Cultural Empathy
Cultural Relativity
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13. Choices for Intercultural Communication
Educate Yourself
Be Prepared for Consequences
Relate to the Individual, Not the Culture
Reevaluate and Eliminate Your Prejudices

14. Challenges to Intercultural Communication
Misinterpretation of Nonverbal and Verbal Behaviors
Assumption of Similarity of Differences
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