Movie Poster

A good poster is one which is attention-grabbing, succinct, convincing and memorable.

Purpose  Why do we have movie poster?  Attract attention, create desire  Unlock key points and the heart of the film “Tells a story”  Generate interest, generates money

Design  Symbolize – color  key scene or image that they think will summarize the film or capture the essence for a movie poster To achieve these aims designers may use a large format and bold color, simple and minimal text and attractive illustrations which psychologically support and reinforce the written words.

Good Poster Design

Arrange the image(s) and text without a lot of “busy” clutter.

Arrange the design and lettering to attract the attention of passers-by.

Consider how effective it will look next to other movie posters.

Text and design should be large enough to be seen from a prescribed distance, usually 8-12 feet.

Use harmonious color combinations.

Design and text style must complement each other.

Use a modern up-to- date art style, unless you are deliberately trying to create a poster that is mimicking an older style.

The design should not detract from the impact of the words.

What is good about this poster? What could be improved?