YouTube Starring: YOU

Background YouTube (2005) is a video-sharing website on which users can upload, share, and view videos. Used Adobe Flash video to display content, now HTML 5 capable Mostly user-generated content, though traditional media corporations like Universal Media Group, CBS and BBC have official partnerships with YouTube to share content. Official partners take part in ad revenue-sharing and can post videos longer than 15 minutes

Background Unregistered users can view content Registered users can post content For age-restricted video- content, you must be a registered user, and over 18 years old In November 2006, YouTube, LLC was bought by Google Inc. for $1.65 billion, and now operates as a subsidiary of Google.

Facts & Figures YouTube was a startup founded by Chad Hurley, Steve Chen and Jawed Karim, who were all early employees of PayPal. First YouTube video (2005) First YouTube video

Facts & Figures 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day. YouTube’s most viewed videomost viewed video Content may or may not be available on all of YouTube’s platforms (stream to TV, mobile, web). That is determined by the author of the content (YouTube FAQ)

YouTube & Copyright How does YouTube deal with copyrighted content? We take copyright very seriously. We've built groundbreaking technology for copyright holders that we call Content ID, a sophisticated set of tools that helps them find their content on YouTube and gives them the choice of what to do when they find it: block it, leave it up, or make money from it. Content ID scans over 100 years of video every day and is used by over 1000 partners, including every major US network broadcaster, movie studio, and record label. In addition, if a user feels that a video is violating their copyright, they can flag the video and select "infringes my copyright" from the list of options for review by the YouTube team. If a user feels they have wrongly received a DMCA copyright takedown they can file a counter-notice (more details on counter-filing can be found here).here (YouTube FAQ)

Viacom International Inc. v. YouTube, Inc. ( ) YouTube was sued for copyright infringement under the Digital Millennium Copyright Act, for hosting copyrighted material from Viacom International, including Sponge Bob Square Pants, and The Daily Show.Digital Millennium Copyright Act YouTube employed Google’s Content ID system, which is a type of software code that scans uploads for copyrighted material Because of this effort to stop copyright infringement on the part of its users, YouTube falls within the DCMA’s “safe harbor.” The safe harbor rules protect sites like YouTube from being sued for copyright infringement, as long as they prove they are making efforts to control the actions of their usersDCMA’s “safe harbor.”

Social Impact Viral video: content that people share with one another. Spreads very quickly, like a virus. Guitar (2005) Guitar Star Wars Kid (orig. 2003, YouTube 2006) Star Wars Kid NumaNuma (2005) NumaNuma Charlie the Unicorn (2006) Charlie the Unicorn Evolution of Dance (2006) Evolution of Dance

Social Impact: Viral Videos A viral video is a video that becomes popular through the process of Internet sharing, typically through video sharing websites, social media and When the video being passed around is a type of advertisement, this subverts the typical consumer behavior of avoidance of exposure to advertising Can be a very powerful (and inexpensive) way to generate exposure and/or brand impressions

Social Impact Lonelygirl15 (2006) Lonelygirl15 Charlie Bit My Finger Leave Britney Alone (2007) Charlie Bit My Finger Leave Britney Alone Don’t Tase Me Bro (2007) Don’t Tase Me Bro RickRoll (2008) RickRoll Susan Boyle (2009) Susan Boyle OK Go (2009) OK Go JK Wedding Entrance Dance - YouTube (2009) JK Wedding Entrance Dance - YouTube The Top 10 Viral Videos of Video - TIME.com The Top 10 Viral Videos of Video - TIME.com

Social Impact The Top 10 Viral Videos of 2011 | TIME.com The Top 10 Viral Videos of 2011 | TIME.com 'Gangnam Style' to 'Kony 2012:' This year's top viral videos - CNN.com 'Gangnam Style' to 'Kony 2012:' This year's top viral videos - CNN.com 2013: The Harlem Shake [BEST ONES!]The Harlem Shake [BEST ONES!]