1. Video & Audio on the Web Adriano Valentini

2. Agenda History of Video on the Web How Companies use Video & Audio How Hollywood uses the Audio & Video How We can use Video & Audio on the Web

3. “The Future of TV” Steinberg, B. (2009, November). THE FUTURE OF TV. Advertising Age, 80(40), 1,18-19. Retrieved January 27, 2010, from ABI/INFORM Global. (Document ID: 1917210751). http://proquest.umi.com.ezproxy.lib.ryerson.ca/pqdlink?Ver=1&Exp=02-02- 2015&FMT=7&DID=1917210751&RQT=309 http://proquest.umi.com.ezproxy.lib.ryerson.ca/pqdlink?Ver=1&Exp=02-02- 2015&FMT=7&DID=1917210751&RQT=309

4. History of Web Video SOURCE: http://blog.quick.tv/commentary/a-quick-history-of-web-video/ December 2, 1991Apple releases Quicktime 1991Microsoft releases Windows 3.0 including Windows Media Player 1997RealVideo Player released by Real Networks 1998Guba brings web to early adopters 1998MPEG-4 is introduced 2000MPEG-4 becomes the industry standard 2003Metacafe 200414.2 billion views of video throughout the year 2004Two new services – Brightcove and Vimeo 2005Adobe buys Flash from Macromedia and Flash takes off 2005Three former PayPal employees create YouTube July 2006YouTube becomes the fifth-most-popular web destination, more than 100 million videos viewed, more than 65,000 new videos uploaded every day. November 2006YouTube LLC is purchased by Google Inc. for $1.6 billion USD. 200814.3 billion views of video per month March 12, 2008Hulu is launched 2009Quick.tv launches Video-as-a-Service to make video interactive TodayYouTube members upload 13 hours of video every minute and more than 1 billion video downloads per day.

5. YouTube Founded by three former PayPal employees, Chad Hurley, Steve Chen and Jawed Karim Launched in May 2005 Started as an angel-funded enterprise out of a garage. Summer of 2006 – one of the fastest growing websites on the Internet. November 13, 2006 – YouTube purchased by Google for $1.6 billion. The undisputed leader in video sharing SOURCE: www.compete.com

6. YouTube Advertising launched in March 2006 and has become YouTube’s central way of gaining revenue. It’s speculated that YouTube is set to lose 420 million dollars despite a 20% increase in annual revenue; the rise in infrastructure cost to handle YouTube’s success is a bludgeoning reality that current business models aren’t working as they should. 420 million dollars420 million dollars SOURCE: www.compete.com

7. YouTube SOURCE: www.compete.com

8. Other Video Sharing Sites www.youtube.com www.googlevideo.com www.metacafe.com www.viddler.com www.brightcove.com www.vimeo.com www.hulu.com SOURCE:Brake & Safko, The Social Media Bible

9. How Companies use Video & Audio How have companies around the world taken advantage of online video & audio?

10. Blendtec iPhone episode received more than 6.5 million views on YouTube alone. Over 70 videos produced – some serious, some funny. One of the most subscribed to channels on YouTube. http://www.blendtec.com/willitblend/

11. Nike Ronaldinho - http://www.youtube.com/watch?v=i_JS1YG8H2c http://www.youtube.com/watch?v=i_JS1YG8H2c Kobe - http://www.youtube.com/watch?v=BIWeEFV59d4 http://www.youtube.com/watch?v=BIWeEFV59d4 Girl Basketball Players - http://www.youtube.com/watch?v=sXPWNqwbIa o http://www.youtube.com/watch?v=sXPWNqwbIa o http://www.youtube.com/watch?v=sXPWNqwbIa o

12. Top 10 Most Innovative Viral Video Ads of 2009 http://mashable.com/2009/12/07/viral-video-ads/ 3. Volkswagon 9. MSI Computers

13. Interactive Marketing CAGR SOURCE: www.forrester.com

14. Quick.tv Creates interactive video http://www.quick.tv/showcase

15. How Hollywood uses the Web

16. Illegal Video Downloading/Streaming NapsterLimewireSidereelTVlinks http://www.youtube.com/watch?v=281e8Wy71o0

17. How Hollywood uses the Web American networks began airing their shows online….

18. Hulu Founded in 2007. Joint venture between NBC, ABC and Fox. Offers free television shows from these networks online. Offers content from more than 220 content partners, including A&E, E: Entertainment Television, PBS, NFL (classic football clips) and many movies. Most popular titles are comedy – Family Guy and SNL. SOURCE: http://www.usatoday.com/tech/news/2010-02-03-hulu03_ST_N.htm?csp=hf

19. Hulu Needs to monetize! Should it enforce a subscription? Will people still watch? Will things change as people use connected devices such as mobile phones and televisions that are internet connected? Two possible pricing tiers = $4.99 for ad ad-free Hulu, $14.99 monthly for complete seasons of shows and back catalog. SOURCE: http://www.usatoday.com/tech/news/2010-02-03-hulu03_ST_N.htm?csp=hf

20. Hulu SOURCE: www.compete.com

21. YouTube vs. Hulu SOURCE: www.compete.com

22. How Hollywood uses the Web Seth MacFarlane’s Cavalcade of Comedy http://www.youtube.com/watch?v=uwejo7YOhwg &feature=PlayList&p=_dV-tC0LVVo http://www.youtube.com/watch?v=uwejo7YOhwg &feature=PlayList&p=_dV-tC0LVVo

23. SOURCE: www.nielsen.com

25. Facebook Facebook hit third place in October 2009, jumping from number ten from September 2009. Nielsen Vice President of Media Analytics, Jon Gibs, commented on Facebook’s jump in numbers, stating: “During the past year, online video viewing has become central to the Web experience. In conjunction with this increase, we are seeing remarkable growth in video viewing on social networking sites and it is only natural that these two trends would converge in consumers’ minds, making sites like Facebook and Myspace.com, increasingly important distribution points for both consumers and professionally generated video.” (Reisinger, 2009)

26. How We Can Use Video & Audio

27. “Broadcast yourself?” CellphoneiPodWebcam Digital Camera Where is this headed?

28. “Broadcast yourself?” SharingFacebookNews Iran Protest - http://www.youtube.com/watch?v=9B_2RumQJCE http://www.youtube.com/watch?v=9B_2RumQJCE Mumbai Terrorist Attacks - http://www.youtube.com/watch?v=HCAXnXTMFOY http://www.youtube.com/watch?v=HCAXnXTMFOY Haiti Earthquake - http://www.youtube.com/watch?v=HgQd0K5W0vI http://www.youtube.com/watch?v=HgQd0K5W0vI TTC - http://www.youtube.com/watch?v=VZXwvV9DTJY&feature=player_embedded# http://www.youtube.com/watch?v=VZXwvV9DTJY&feature=player_embedded# Opinion United Breaks Guitars - http://www.youtube.com/watch?v=5YGc4zOqozo&feature=player_embedded http://www.youtube.com/watch?v=5YGc4zOqozo&feature=player_embedded Entertainment Artists & Filmmakers - Me

29. How We Can Use Video & Audio Youtube Tutorial

30. Questions????