1. YouTube Background information YouTube is a video sharing website in which users can upload, share, and view videos, created by three former Paypal employees in February 2005.

2. Cont… Most of the content on YouTube has been uploaded by individuals. Most of the content on YouTube has been uploaded by individuals. Although media material corporations including CBS, BBC, Vevo, Hulu and other organizations offer some of their material via the site, as part of the YouTube partnership program. Although media material corporations including CBS, BBC, Vevo, Hulu and other organizations offer some of their material via the site, as part of the YouTube partnership program. Unregistered users may watch videos, and registered users may upload an unlimited number of videos. Unregistered users may watch videos, and registered users may upload an unlimited number of videos.

3. Cont… In 2006 YouTube, LLC was brought by Google Inc. for $ 1.65 billion, and now operates as a subsidiary of Google. In 2006 YouTube, LLC was brought by Google Inc. for $ 1.65 billion, and now operates as a subsidiary of Google.

4. Copyrighted Material YouTube has been criticized for failing to ensure that uploaded videos comply with copyright law. YouTube has been criticized for failing to ensure that uploaded videos comply with copyright law. There is a message that pops up “Do not upload any Tv shows, music videos, music concerts or advertisements without permission. There is a message that pops up “Do not upload any Tv shows, music videos, music concerts or advertisements without permission.

5. Cont. Despite this advice, there are still many unauthorized clips of copyrighted material on YouTube. Despite this advice, there are still many unauthorized clips of copyrighted material on YouTube. YouTube does not view videos before they are posted online, and it is left to copy right holders to issue a takedown notice pursuant to the terms of the Digital Millennium Copyright Act. YouTube does not view videos before they are posted online, and it is left to copy right holders to issue a takedown notice pursuant to the terms of the Digital Millennium Copyright Act.

6. VIACOM VS YOUTUBE Viacom and many more organizations have filed lawsuits against YouTube. Viacom and many more organizations have filed lawsuits against YouTube. Viacom claims that YouTube has done very little to prevent uploading of copyrighted material. Viacom claims that YouTube has done very little to prevent uploading of copyrighted material. Viacom demanded $ 1 billion in damages because they found more than 15,000 unauthorized clips of it material on YouTube that had been viewed an astounding 1.5 billion times. Viacom demanded $ 1 billion in damages because they found more than 15,000 unauthorized clips of it material on YouTube that had been viewed an astounding 1.5 billion times.

7. Cont….. WOW THAT’S A LOT!

8. Cont…. YouTube’s defense is that they have went far beyond its legal obligations in assisting content owners to protect their work. YouTube’s defense is that they have went far beyond its legal obligations in assisting content owners to protect their work. Since the filing of the lawsuit YouTube has introduced a system called Video ID, which checks uploaded videos against a database of copyright content with the aim of reducing violations. Since the filing of the lawsuit YouTube has introduced a system called Video ID, which checks uploaded videos against a database of copyright content with the aim of reducing violations.

9. Viacom’s press release “YouTUbe is a significant, for-profit organization that has built a lucrative business out of exploiting the devotion of fans to others’ creative works in order to enrich itself and its corporate parent Google.” “YouTUbe is a significant, for-profit organization that has built a lucrative business out of exploiting the devotion of fans to others’ creative works in order to enrich itself and its corporate parent Google.”

10. For-profit YouTube has grown up fast of the last several years, with more than 35 hours of videos being uploaded every minute. YouTube has grown up fast of the last several years, with more than 35 hours of videos being uploaded every minute. The firm monetizing more than 2 billion video views each week, the amount of money YouTube makes is accelerating dramatically. Its an estimating that this year 2011 the site could top $1.3 billion in revenues. The firm monetizing more than 2 billion video views each week, the amount of money YouTube makes is accelerating dramatically. Its an estimating that this year 2011 the site could top $1.3 billion in revenues. In 2010 YouTube revenues were approximately $825 million, and is expected to grow in 2012 1.7 billion. In 2010 YouTube revenues were approximately $825 million, and is expected to grow in 2012 1.7 billion.

11. Cont… At the same time YouTube the amount of money that Google actually takes home after deduction the revenue share from its partners will grow from 544 million in 2010 to 876 million this year and 1.1 billion in 2010 At the same time YouTube the amount of money that Google actually takes home after deduction the revenue share from its partners will grow from 544 million in 2010 to 876 million this year and 1.1 billion in 2010

12. YouTube Revenue Analysis

13. Cont….. 2010 Viacom’s lawsuit against Google was rejected in a summary judgment. 2010 Viacom’s lawsuit against Google was rejected in a summary judgment. The U.S. federal Judge stated that Google was protected by provisions of the Digital Millennium Copyright Act. The U.S. federal Judge stated that Google was protected by provisions of the Digital Millennium Copyright Act. Viacom has since appealed this ruling Viacom has since appealed this ruling

14. Work Cited Mullin, Joe 2011 Viacom takes final shot, http://paidcontent.org/article/419-viacom-takes- a-final-shot-at-youtube/ Mullin, Joe 2011 Viacom takes final shot, http://paidcontent.org/article/419-viacom-takes- a-final-shot-at-youtube/ http://paidcontent.org/article/419-viacom-takes- a-final-shot-at-youtube/ http://paidcontent.org/article/419-viacom-takes- a-final-shot-at-youtube/ Broache, Anne and Sandoval Greg Viacom sues google http://news.cnet.com/Viacom-sues- Google-over-YouTube-clips/2100-1030_3- 6166668.html Broache, Anne and Sandoval Greg Viacom sues google http://news.cnet.com/Viacom-sues- Google-over-YouTube-clips/2100-1030_3- 6166668.htmlhttp://news.cnet.com/Viacom-sues- Google-over-YouTube-clips/2100-1030_3- 6166668.htmlhttp://news.cnet.com/Viacom-sues- Google-over-YouTube-clips/2100-1030_3- 6166668.html Wikipedia, http://en.wikipedia.org/wiki/Youtube Wikipedia, http://en.wikipedia.org/wiki/Youtube